Brand Innovation in FMCG Год выпуска: 2011Автор: Tom Page and Gisli ThorsteinssonИздательство: LAP Lambert Academic PublishingСтраниц: 64ISBN: 9783844316117Описание The definition of packaging is as follows: “Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages and all the development and manufacturing processes that are required to create the packaging. In order to develop consistent successful packaging within the competitive and fast moving food and cosmetics market, premium brands must liaise with consumers in order to maintain an optimised brand design for their products.
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Анна Хотела еще раз поблагодарить вас за консультацию. Мой научный руководитель проверила и, в принципе, все оставила без изменений, ее все устроило. Еще раз спасибо. :))
