Branding Technical Services - a case study on SWECO's brand Год выпуска: 2011Автор: Suleyman SerhanogluИздательство: LAP Lambert Academic PublishingСтраниц: 68ISBN: 9783844319989Описание The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.
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Елена (Отказавшись от заказа, мы подсказали к кому можно обратиться), 12.08 Огромное Вам спасибо за адресок. Там взялись за мою курсовую и это здорово. Я уже отчаялась найти кого-нибудь - все отказывались
