Год выпуска: 2011 Автор: Snigdha Bhatt Издательство: LAP Lambert Academic Publishing Страниц: 76 ISBN: 9783844328066
Описание
The main objective of this research applies to new Products and Services launched in the market and how consumer''s attitude, purchase intentions and ease of use towards product and service, differ while imagining about the process of the Product use in comparison with its Outcome and process of using a service in comparison with its Outcome. The overall purpose of the experimental study is to make key contribution to the literature which is concerned with the mental simulation techniques; Process and Outcomes of products and services related with the consumer involvement and attractiveness – the results give a deeper insight into how companies can focus on advertising their benefits by understanding consumer psychology.
