Consumer Behavior, Sixth Edition Год выпуска: 0Автор: Michael R. SolomonИздательство: Страниц: 0ISBN: 0131404067Описание Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.
Похожие книги
Information Security Management Handbook, Sixth Edition, Volume 6. – М.: , 2012. – 504 с. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. – М.: , 2012. – 400 с. Gender, Culture, and Consumer Behavior. – М.: , 2012. – 488 с. Nina Segal, Eric Kocher. International Jobs: Where They Are and How to Get Them, Sixth Edition. – М.: , 0. – 0 с. Barbara C. McNurlin, Ralph H. Sprague. Information Systems Management in Practice, Sixth Edition. – М.: , 0. – 0 с. Frank R. Kardes. Consumer Behavior and Managerial Decision Making (2nd Edition). – М.: , 0. – 0 с. Martha McEnally. Cases in Consumer Behavior Volume 1. – М.: , 0. – 0 с. Michael R. Solomon. Consumer Behavior, Sixth Edition. – М.: , 0. – 0 с. Leon Schiffman, Leslie Kanuk. Consumer Behavior, Eighth Edition. – М.: , 0. – 0 с. Marieke K. de Mooij. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. – М.: Sage Publications, 2003. – 360 с. Edwin Mansfield. Managerial Economics, Sixth Edition. – М.: , 2004. – 0 с. Delbert I Hawkins. Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk). – М.: , 2003. – 0 с. II, Gordon C. Bruner, Paul J. Hensel, Karen E. James. Marketing Scales Handbook Volume IV: Consumer Behavior (Marketing Scales Series). – М.: , 2005. – 800 с. Jim Walsh, Frank Kemerer, Laurie Maniotis. The Educator's Guide to Texas School Law: Sixth Edition (Educator's Guide to Texas School Law (Paperback)). – М.: , 2005. – 499 с. Elizabeth B. Goldsmith. Consumer Economics: Issues and Behaviors (2nd Edition). – М.: , 2008. – 528 с. Michael R. Solomon, Nancy Rabolt. Consumer Behavior in Fashion. – М.: Prentice Hall, 2008. – 600 с. William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. Handbook of Marketing Scales. Multi-Item Measures for Marketing and Consumer Behavior Research. – М.: Sage Publications, 2011. – 624 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Анна Уважаемая Мария, я очень вам благодарна за вашу помощь, спасибо вам большое. Желая вам всего самого-самого хорошего и счастья в семье.
