Shift in Consumer Preferences Regarding Soft Drinks Год выпуска: 2015Автор: Syeda Sani-e-Zahra BukhariИздательство: LAP Lambert Academic PublishingСтраниц: 84ISBN: 9783659665493Описание This research work may help Soft drink businessess to design their marketing schemes, to target potential consumers. It provides and discusses a scenario of shift in consumer preferences in terms of soft drinks with the few reasons that has induced the sudden shift of preferences. Along with this, it also highlights the idea in customer's mind regarding the soft drink whether its carbonated or non-carbonated.
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