Год выпуска: 2012 Автор: Zarina Zakaria Издательство: LAP Lambert Academic Publishing Страниц: 72 ISBN: 9783659002335
Описание
Stakeholder engagement is an important process for every organisations. This is evidenced by a growing number of organisations moving towards greater engagement with their stakeholders. However, as stakeholders normally includes diverse group of parties, it is of great significance that stakeholder engagement activities are carried out effectively. More importantly, the dynamics of this process must be understood by both managers and their stakeholders. This book explores the process of stakeholder engagement activities carried by several public sector organisations. Also included are the means of engagement used and how different modes are suitable for different objectives of engagement. This book also document the challenges faced as well as motivations underlying stakeholder engagement activities performed.
