Strategic Management: Building and Sustaining Competitive Advantage Год выпуска: 2005Автор: Robert A. Pitts, David LeiИздательство: Страниц: 560ISBN: 0324226217Описание STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
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Наталья Спасибо за консультацию. Сегодня у меня была предзащита,все прошло практически удачно.
