Corporate Social Responsibility: A 21st Century Perspective Год выпуска: 2006Автор: Andrew Kakabadse, Mette MorsingИздательство: Страниц: 256ISBN: 1403941300Описание Andrew Kakabade and Mette Morsing discuss what corporate social responsibility (CSR) could be, how to communicate effectively the benefits of CSR initiatives, and how critical it is to have CSR on the corporate agenda--not to do so means CSR remains something "nice to have" rather than making the desired difference to our lives.
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