Key Concepts in Marketing (SAGE Key Concepts series) Год выпуска: 2009Автор: Mr Jim BlytheИздательство: Страниц: 232ISBN: 1847874991Описание Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
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катя, 17.05 Спасибо большое! Это то, что нужно!
