Legends in Marketing: Kent Monroe Год выпуска: 2011Издательство: Страниц: 1792ISBN: 8132105184Описание The Legends in Marketing series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Professor Monroe, known as one of the Deans of Pricing teaches among other areas, Pricing Strategy, Tactics, Marketing Management and Research Method. His research areas include Behavioral Pricing and Consumer Shopping Behavior.
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Наташа Огромное Вам спасибо, Марина! Не думала, что получу такие материалы, да еще так быстро! Еще раз искренне благодарю!
