Год выпуска: 2008 Автор: Mark Tadajewski Издательство: Страниц: 414 ISBN: 9780470512005
Описание
This intellectual bulldozer of a book attacks the all too prevalent mindset that views marketing as essentially a managerial function best studied from a logical positivist perspective. In its place the editors champion a far broader view of marketing’s complex role in today’s world, a view that only tools and insights from historical analysis and critical thought, in all its many forms, can provide. Students and graduates of marketing programs that all too often provide an unduly and unjustifiably restricted view of what’s intellectually good, true, and beautiful should find this book a truly “mind blowing” learning experience. Stanley J. Shapiro, Professor of Marketing (Emeritus), Simon Fraser University Critical Marketing: Issues in Contemporary Marketing is an urgently needed and field–leading contribution to this growing area. Key authors offer detailed, scholarly and historically framed perspectives on the many dimensions and traditions of critical scholarship...
