Год выпуска: 2011 Издательство: Страниц: 240 ISBN: 9781576754955
Описание
Only companies that can consistently bring innovative new products to market will continue to grow and thrive in a rapidly changing economy. Yet, most companies today are frustrated by their inability to turn ideas into profitable realities. Their 'innovation process' is almost an oxymoron. In reality it is ad hoc, piecemeal, seat-of-the-pants and heavily reliant on happy accidents. This is decidedly not the case at a small but rapidly growing group of companies. In Driving Growth Through Innovation, acclaimed author and consultant Robert B. Tucker takes you behind the scenes inside 23 Innovation Vanguard Companies to benchmark how they have revamped their innovation approach for growth, profit and competitive advantage. Driving Growth Through Innovation doesn't just describe their leading edge methods; it shows you, step-by-step, how to map out and implement your own 21st century Innovation Blueprint that win enable you to win new customers, grow revenue and...
