Branded Customer Service Год выпуска: 2011Издательство: Страниц: 264ISBN: 9781576754047Описание Branded Customer Service breaks new ground in the field of customer service. It details the next step for marketing specialists who have come to the realisation that significant brand equity is built not just through advertising and public relations efforts. An integrated brand needs to be lived and expressed through every aspect of the brand’s organisational culture—especially the human exchange of customer service.
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