Pharmaceutical Marketing Mix Strategies Год выпуска: 2012Автор: HARPREET SINGH and G. S. BatraИздательство: LAP Lambert Academic PublishingСтраниц: 148ISBN: 9783848414536Описание Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.
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