Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions Год выпуска: 2003Автор: Bill DoddsИздательство: University Press of AmericaСтраниц: 356ISBN: 0761826319, 978-0761826316Описание This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.
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Мария, 01.12 Хочу поблагодарить за оказанную услугу и сказать спасибо за помощь в написании диплома. Я защитилась на 5. Вы мне во многом помогли. Еще раз спасибо. Я не ошиблась в выборе надежного сайта. Теперь, при случае, буду Вас рекомендовать.
