Sales Promotion Год выпуска: 2002Автор: Scott A. NeslinИздательство: Marketing Science InstituteСтраниц: 98ISBN: 0965711412Описание Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
Похожие книги
David Yong Gun Fie, Yap Voon Choong, Debbie Lim Shin Ling. Panasonic Malaysia SDN BHD: Marketing and Sales Strategies. – М.: , 2012. – 132 с. Derek Taylor. Hospitality Sales and Promotion (Professional Hospitality Guides). – М.: Butterworth-Heinemann, 2001. – 336 с. Scott A. Neslin. Sales Promotion. – М.: Marketing Science Institute, 2002. – 98 с. Julian Cummins, Roddy Mullin. Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work. – М.: , 2003. – 0 с. Mark N. Clemente. The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion. – М.: , 0. – 0 с. Susumu Miura. Case Studies in Increased Sales. – М.: , 0. – 0 с. Steve Smith, Don E. Schultz. How to Sell More Stuff!: Promotional Marketing That Really Works. – М.: , 2004. – 400 с. Roddy Mullin and Julian Cummins. Sales Promotion: How to Create, Implement & Integrate Campaigns that Really Work. – М.: Kogan Page Business Books, 2008. – 320 с. Roddy Mullin. Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work. – М.: , 2010. – 280 с. Dragica Naumoska. Online promotion techniques. – М.: LAP Lambert Academic Publishing, 2013. – 56 с. Shahriar Ansari Chaharsoughi and Tahmores Hasangholipour Yasory. Sales Promotion in the Automakers of Iran and India. – М.: LAP Lambert Academic Publishing, 2012. – 156 с. Gopal Das. Retail sales promotion and consumer behavior: An Indian perspective. – М.: LAP Lambert Academic Publishing, 2013. – 108 с. Muneer Sultana. Promotion Mix Strategies of ICAM through Social Media. – М.: LAP Lambert Academic Publishing, 2014. – 56 с. Komal Nagar. Advertising and Sales Promotion. – М.: LAP Lambert Academic Publishing, 2012. – 312 с. Radha Kiran Chinta,Krishna Karthik E. and Raghunadha Reddy P. Effectiveness of Sales Promotion Practices in Retailing. – М.: LAP Lambert Academic Publishing, 2014. – 240 с. Noordin HJ. Yahaya,Azizi Yahaya and Rabiatul Mohamad. Malaysian Unit Trust Promotional Strategies With Customer Motivation. – М.: LAP Lambert Academic Publishing, 2010. – 128 с. Shamaila Gull and Zubair Khalil. Advertising, Sales Promotion and Brand Switching. – М.: LAP Lambert Academic Publishing, 2012. – 116 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Владислав Спасибо) мне этот преподователь и посоветовал вас)
