The Hero versus the Outlaw: Archetypical Brand-Testimonial Congruence Год выпуска: 2014Автор: Marius ViethИздательство: LAP Lambert Academic PublishingСтраниц: 80ISBN: 9783659666919Описание This work revolves around the influence of personality based brand-testimonial congruence on brand attitude, purchase intention and (aided vs. unaided) retrieval. The study investigates the concept of archetypes as means of brand and testimonial personality assessment. This study underlines the importance of congruent brand-testimonial personalities for the marketing world, because they increase the brand attitude, purchase intention and ease of retrieval. Furthermore, it proves that archetypes serve as means of assessing brand and testimonial personalities in order to find suitable matches and get insight into the heart of the brand.
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Любовь Хочу поблагодарить Наталию Ерофееву за отличную работу. Несмотря на то, что мною не совсем правильно была поставлена задача по сопровождению курсовой работы, работа после вашего сопровождения выполнена отлично и в оговоренные сроки. Очень приятно, что есть такой сайт и продекларированные на нем условия не расходятся с реальным результатом. Сегодня это не так часто встречается. Большое спасибо Вам. Вы молодцы. Так держать.
