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Лучшие результаты

  1. Marius Vieth. The Hero versus the Outlaw: Archetypical Brand-Testimonial Congruence. – М.: LAP Lambert Academic Publishing, 2014. – 80 с.

Дополнительные результаты

  1. Matt Haig. Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. – М.: Kogan Page, 2003. – 310 с.
  2. David A. Aaker. Managing Brand Equity. – М.: Free Press, 2003. – 300 с.
  3. Hamish Pringle, Marjorie Thompson. Brand Spirit: How Cause Related Marketing Builds Brands. – М.: John Wiley and Sons, Ltd, 2001. – 306 с.
  4. Sandra Meister. Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer. – М.: , 2012. – 316 с.
  5. David McKean, Douglas Frantz. Friends in High Places : The Rise and Fall of Clark Clifford. – М.: , 0. – 0 с.
  6. James E. Lukaszewski. Communication Standards: The Principles and Protocols for Standard-Setting Individual and Corporate Communication. – М.: Lukaszewski Group, 1995. – 10 с.
  7. Anthony C. Nwadei. The Relationship Between Perceived Values Congruence and Organizational Commitment in Multinational Organization. – М.: , 0. – 0 с.
  8. John Lucht. Rites of Passage at $100,000 to $1 Million+: Your Insider's Lifetime Guide to Executive Job-Changing and Faster Career Progress in the 21st Century. – М.: Viceroy Press, 2001. – 646 с.
  9. Mark Blair, Richard Armstrong, Mike Murphy. The 360 Degree Brand in Asia: Creating More Effective Marketing Communications. – М.: , 0. – 0 с.
  10. Benjamin Hunt. The Timid Corporation : Why Business is Terrified of Taking Risk. – М.: , 0. – 0 с.
  11. John Goodchild, Clive Callow. Brands: Visions and Values. – М.: , 0. – 0 с.
  12. Michel Chevalier, Gerald Mazzalovo. Pro Logo : Brands as a Factor of Progress. – М.: , 0. – 0 с.
  13. Michel Freyssenet, Koichi Shimizu, Giuseppe Volpato. Globalization or Regionalization of the American and Asian Car Industry?. – М.: , 0. – 0 с.
  14. Tom Blackett, Rebecca Robins. Brand Medicine: The Role of Branding in the Pharmaceutical Industry. – М.: , 2001. – 307 с.
  15. Mark Sherrington. Added Value: The Alchemy of Brand-Led Growth. – М.: , 0. – 0 с.
  16. Marc Gobe. Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy. – М.: , 0. – 0 с.
  17. James R. Gregory. The Best of Branding: Best Practices in Corporate Building. – М.: , 0. – 0 с.
  18. Hamish Pringle, William Gordon. Brand Manners: How to Create the Self Confident Organization to Live the Brand. – М.: , 0. – 0 с.
  19. Steve Yastrow. Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience. – М.: , 0. – 0 с.
  20. Rita Clifton, Esther Maughan. The Future of Brands: Twenty-Five Visions. – М.: , 0. – 0 с.
  21. Chuck Pettis. Technobrands: How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products. – М.: , 0. – 0 с.
  22. Jo Alice Hughes. The Art of Building a Brand: CEOs from BBDO Worldwide, Global Fluency, Stanton Crenshaw Communications & More on the Secrets Behind Successful Branding . – М.: Aspatore Books, 2002. – 256 с.
  23. Peter Cheverton. If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant). – М.: , 0. – 0 с.
  24. Scott Bedbury, Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. – М.: Penguin Books Ltd., 0. – 240 с.
  25. Creating Powerful Brands. – М.: , 0. – 0 с.
  26. Margarete Van Den Brink. Transforming People And Organizations: The Seven Steps Of Spiritual Development. – М.: , 2004. – 0 с.
  27. The Emerging Industrial Structure of the Wider Europe (Routledge Studies in Business Organization and Networks). – М.: , 2004. – 0 с.
  28. Douglas Atkins. The Culting of Brands : Turn Your Customers into True Believers. – М.: , 2005. – 0 с.
  29. Beyond Branding: How the New Values of Transparency And Integrity Are Changing the World of Brands. – М.: , 2005. – 0 с.
  30. Neill Duffy. Passion Branding : Harnessing the Power of Emotion to Build Strong Brands. – М.: , 2003. – 0 с.
  31. Helen Edwards. Creating Passion Brands: getting to the heart of branding. – М.: , 2005. – 0 с.
  32. Thom Braun. The Philosophy of Branding: Great Philosophers Think Brands. – М.: , 2004. – 0 с.
  33. David Aaker. From Fargo to the World of Brands: My Story So Far. – М.: , 2005. – 408 с.
  34. Alex Wipperfurth. Brand Hijack: Marketing Without Marketing. – М.: , 2005. – 288 с.
  35. Richard Elliott, Larry Percy. Strategic Brand Management. – М.: Oxford University Press, 2007. – 288 с.
  36. Tom Doctoroff. Billions: Selling to the New Chinese Consumer. – М.: , 2007. – 240 с.
  37. Jim Howard, Heather Kirk, Chris Howard. A Lasting Impression: The Entrepreneur's Quick-Start Guide to Become Genuinely "Branded for Success". – М.: , 2007. – 0 с.
  38. Hajo Riesenbeck, Jesko Perrey. Power Brands: Measuring, Making and Managing Brand Success. – М.: , 2007. – 274 с.
  39. Mark Tungate. Fashion Brands: Branding Style from Armani to Zara. – М.: Kogan Page, 2005. – 244 с.
  40. Adam Morgan. The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization. – М.: , 2004. – 348 с.
  41. Larry Fogli, Jennifer Ukei. Customer Service Delivery: Research and Best Practices (J-B SIOP Professional Practice Series). – М.: , 2005. – 352 с.
  42. Steve Berges. The Complete Guide to Investing in Undervalued Properties. – М.: , 2004. – 256 с.
  43. Julie Morgenstern. Never Check E-Mail In the Morning: And Other Unexpected Strategies for Making Your Work Life Work. – М.: Fireside, 2005. – 272 с.
  44. Iain Carruthers. Great Brand Stories: Dyson: How One Man and His Machine Conquered Our Homes (Great Brand Stories series). – М.: , 2006. – 0 с.
  45. Al Ries, Laura Ries. The 22 Immutable Laws of Branding. – М.: , 2000. – 192 с.
  46. Susan Gunelius. Harry Potter: The Story of a Global Business Phenomenon. – М.: , 2008. – 216 с.
  47. Allen P. Adamson. BrandDigital: Simple Ways Top Brands Succeed in the Digital World. – М.: , 2008. – 288 с.
  48. Nigel Hollis. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. – М.: , 2008. – 272 с.
  49. Chioma Isiadinso. The Best Business Schools' Admissions Secrets: A Former Harvard Business School Admissions Board Member Reveals the Insider Keys to Getting In. – М.: Sourcebooks, 2008. – 336 с.
  50. Natalia Dorozala. Co-Branding as a Tool for Strategic Brand Activation: How to Find the Ideal Partner - An Explanatory CaseStudy in the Fashion and Design Sector. – М.: , 2008. – 112 с.
  51. Kristijan Petkoski. Brand Portfolio Strategy: The Interactive Effect of Perceived Fit, BrandPortfolio Strategy, and Differentiation on BrandExtension Evaluations. – М.: , 2008. – 68 с.
  52. Tatiana Soto J. Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model. – М.: , 2008. – 108 с.
  53. Stefan H. Worm. Ingredient Branding as a Brand Building Instrument: How Ingredient Brands Gain from Co-Branded Extensions. – М.: , 2008. – 120 с.
  54. Hamish Pringle, Peter Field. Brand Immortality: How Brands Can Live Long and Prosper. – М.: , 2009. – 330 с.
  55. Roni Lynn Deutch. The Tax Lady's Guide to Beating the IRS and Saving Big Bucks on Your Taxes: Learn How You can Pay Less Money to the IRS by Beating them at their Own Game. – М.: , 2009. – 339 с.
  56. Canaan W E J Robinson. So...You're An Actor?! PROVE IT!: Branding and Marketing for Today's Aspiring Actor. – М.: , 2009. – 264 с.
  57. Hisani P. DuBose. Do I Have to be a Starving Artist in the 21st Century. – М.: , 2010. – 104 с.
  58. Rick Mathieson. The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. – М.: , 2010. – 282 с.
  59. Theo Stephan Williams. The Interior Designer's Guide to Pricing, Estimating, and Budgeting (Second Edition). – М.: , 2010. – 256 с.
  60. Towards Effective Place Brand Management: Branding European Cities and Regions. – М.: Edward Elgar Publishing, 2010. – 280 с.
  61. Dr HARJOTH KAUR. BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA: APPLICATION OF THEORY OF BRAND LOYALTY IN DESIGNING INNOVATIVE MARKETING STRATEGIES FOR CELLULAR COMPANIES. – М.: , 2011. – 368 с.
  62. The Next Evolution Of Marketing: Connect With Your Customers By Marketing With Meaning. – М.: , 2011. – 288 с.
  63. Mark Pendergrast. Uncommon Grounds: The History of Coffee and How It Transformed Our World. – М.: Basic Books, 2010. – 456 с.
  64. A E Dimond. My Country to Defend. – М.: , 2004. – 394 с.
  65. Anne H. Chasser. Brand Rewired. – М.: , 2010. – 240 с.
  66. Leslie de Chernatony, Malcolm McDonald, Elaine Wallace. Creating Powerful Brands. – М.: Elsevier, 2011. – 512 с.
  67. Leslie Butterfield. Enduring Passion – The Story of the Mercedes–Benz Brand (German Language). – М.: , 2005. – 272 с.
  68. Janelle Barlow. Branded Customer Service: The New Competitive Edge. – М.: , 2011. – 368 с.
  69. David A. Aaker. Brand Relevance: Making Competitors Irrelevant. – М.: , 2011. – 400 с.
  70. Gabriela Salinas. The International Brand Valuation Manual. – М.: John Wiley and Sons, Ltd, 2009. – 448 с.
  71. Jon Miller. The Business of Brands. – М.: , 2004. – 286 с.
  72. The Hero And The Outlaw: Building Extraordinary Brands Through The Power Of Archetypes. – М.: , 2001. – 384 с.
  73. The On-Demand Brand. – М.: , 2011. – 304 с.
  74. Wally Olins: The Brand Handbook. – М.: Thames and Hudson Limited, 2008. – 112 с.
  75. Katie Baron. Stylists. – М.: Laurence King, 2012. – 208 с.
  76. Insight Guides: United States on the Road. – М.: Apa Publications Ltd, 2010. – 464 с.
  77. Catherine Kaputa. You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success. – М.: , 2012. – 288 с.
  78. Winkreative. Winkreative Design Stories: A Global View on Branding, Design and Publishing. – М.: , 2014. – 344 с.
  79. Kristy Ann Kutch. The New Colored Pencil: Create Luminous Works with Innovative Materials and Techniques. – М.: Watson-Guptill, 2014. – 176 с.
  80. Innocent Fungai Chiyadzwa. Communicating The New Political Dispensation. – М.: LAP Lambert Academic Publishing, 2013. – 140 с.
  81. Mary Strand. The Mere Exposure Effect and In-Game Advertising. – М.: LAP Lambert Academic Publishing, 2013. – 152 с.
  82. Marius Vieth. The Hero versus the Outlaw: Archetypical Brand-Testimonial Congruence. – М.: LAP Lambert Academic Publishing, 2014. – 80 с.
  83. Carike Verbooy. The use of nude celebrities in development communication campaigns. – М.: LAP Lambert Academic Publishing, 2012. – 108 с.
  84. Adeline Mpuya. Identification and Awareness level of Students on Universities Brand. – М.: LAP Lambert Academic Publishing, 2012. – 108 с.
  85. M. Angkayarkan Vinayaka Selvi. Mothering the Margin:. – М.: LAP Lambert Academic Publishing, 2012. – 300 с.
  86. Courtney Randall. Smeagol Versus Gollum: The Bridge Between Fantasy and Reality. – М.: LAP Lambert Academic Publishing, 2013. – 52 с.
  87. Adam Miller. The Remasculation Film: Themes and Variations. – М.: Scholars' Press, 2013. – 240 с.
  88. Efe Sevin. Controlling the Message. – М.: LAP Lambert Academic Publishing, 2010. – 88 с.
  89. Javeria Tamim. Eugene O'Neill's Heroes' Oedipal Resentment against the Male Deity. – М.: LAP Lambert Academic Publishing, 2012. – 264 с.
  90. Bhavin Pandya. Brand Portfolio Management: The FMCG Persepective. – М.: LAP Lambert Academic Publishing, 2012. – 292 с.
  91. Selcuk Eryatmaz. Milton and Hero Journey. – М.: LAP Lambert Academic Publishing, 2011. – 88 с.
  92. A'zam Jahangiri. A Study on Scapegoat Archetype. – М.: LAP Lambert Academic Publishing, 2013. – 84 с.
  93. Andrea Doyle. Archetypal Simulacra. – М.: LAP Lambert Academic Publishing, 2010. – 280 с.
  94. Ian Reid. Whither online education? Auditing the entrepreneurial university. – М.: LAP Lambert Academic Publishing, 2011. – 372 с.
  95. Jose Fonseca. Evaluating the [In]security of Web Applications. – М.: LAP Lambert Academic Publishing, 2011. – 408 с.
  96. Reham El-Hennawy. Is Brand Equity measured by Multinationals in Egypt?. – М.: LAP Lambert Academic Publishing, 2014. – 108 с.
  97. Divya Narula. Impact of Brand Placements in Bollywood Movies. – М.: LAP Lambert Academic Publishing, 2011. – 80 с.
  98. Nguyen Ke Tuong and Viviene Lukoma. Brand - The power of great success in business. – М.: LAP Lambert Academic Publishing, 2011. – 84 с.
  99. Caterina Festorazzi. Retro Branding: New Old Fiat 500, a Success Story. – М.: LAP Lambert Academic Publishing, 2012. – 84 с.
  100. Rekha Attri. Customer Based Brand Equity of Oil Marketing Companies in India. – М.: LAP Lambert Academic Publishing, 2012. – 304 с.
  101. Sudeep Chatterjee. An Exploratory Study on the Impact of COO on Brand Equity. – М.: LAP Lambert Academic Publishing, 2014. – 80 с.
  102. Abdul Rahman and Muhammad Zia-ur-Rehman. Why Brand Loyalty is so important for successful business companies?. – М.: LAP Lambert Academic Publishing, 2012. – 64 с.
  103. Luca Casablanca. Integration in the Brand Community. – М.: LAP Lambert Academic Publishing, 2011. – 144 с.
  104. Yulia S. Denisova. Brand Portfolio Analysis in the Female Segment of Russian Market. – М.: LAP Lambert Academic Publishing, 2011. – 96 с.
  105. Fahima Siddiqua and Mohammad Mofizur Rahman Jahangir. Brand Extensions of Fast Moving Consumer Goods. – М.: LAP Lambert Academic Publishing, 2011. – 120 с.
  106. Efthimia M. Papadopoulou. An Analysis of Customer Loyalty to Branded Farm Milk. – М.: LAP Lambert Academic Publishing, 2012. – 196 с.
  107. Shahzad Khan. The Role of Branding in Consumer's Buying Decision. – М.: LAP Lambert Academic Publishing, 2011. – 88 с.
  108. Branka Novcic. Strategic concept of brand building. – М.: LAP Lambert Academic Publishing, 2012. – 88 с.
  109. Hugues Petrini. A Brand Awareness Based Investigation in the Video-Games industry. – М.: LAP Lambert Academic Publishing, 2012. – 84 с.
  110. Dayner Azzellino. Comparing Key Brand Elements within Female Markets. – М.: LAP Lambert Academic Publishing, 2012. – 140 с.
  111. Amna Arif and Gohar Ali. Brand-Consumer Congruence Personality and Brand Quality Relationships. – М.: LAP Lambert Academic Publishing, 2012. – 352 с.
  112. Ritesh Patel and Rajnikant Patel. Brand Management In Retail Banking. – М.: LAP Lambert Academic Publishing, 2012. – 520 с.
  113. Deepak Mishra and Mohamed Foda. Cobranding: A Study on the Perception of Customers. – М.: LAP Lambert Academic Publishing, 2013. – 116 с.
  114. Helena Nobre. Intimate Brand Relationships. – М.: LAP Lambert Academic Publishing, 2010. – 252 с.
  115. Dr HARJOTH KAUR. BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA. – М.: LAP Lambert Academic Publishing, 2011. – 368 с.
  116. Michael Strunck. Celebrity Endorsement. – М.: LAP Lambert Academic Publishing, 2011. – 88 с.
  117. Boris Dzholev. MINI-A Rebirth of An Iconic Brand. – М.: LAP Lambert Academic Publishing, 2011. – 68 с.
  118. Zwelakhe Erick Cebisa. The role of brands in the advertising of beauty products. – М.: LAP Lambert Academic Publishing, 2011. – 172 с.
  119. Marcelo Royo-Vela and Eileen Voss. Downward price-based brand line extensions in the luxury goods market. – М.: LAP Lambert Academic Publishing, 2012. – 60 с.
  120. Jayadev Sahoo. The Effectiveness of Advertisements on Toothpaste Industry. – М.: LAP Lambert Academic Publishing, 2013. – 100 с.
  121. Sarwat Afzal. Factors Influencing Successful Brand Extension. – М.: LAP Lambert Academic Publishing, 2012. – 76 с.
  122. Mosarrat Farhana. Effective Marketing Strategy for the Leading Antiseptic Brand. – М.: LAP Lambert Academic Publishing, 2012. – 96 с.
  123. Vijetha Shetty. The Existence Of Brand Loyalty Among Women Consumers. – М.: LAP Lambert Academic Publishing, 2012. – 180 с.
  124. Khansa Zaman. Billboard and Brand Image: A case of Pakistan. – М.: LAP Lambert Academic Publishing, 2013. – 60 с.
  125. Mariam Munir and Kashir Asghar. Harry Potterization. – М.: LAP Lambert Academic Publishing, 2014. – 168 с.
  126. Mufit Aydin. Social Media Marketing's Impact on Brand Perception. – М.: LAP Lambert Academic Publishing, 2013. – 120 с.
  127. Lee Geraghty. Assessing brand loyalty in the Irish alcohol market. – М.: LAP Lambert Academic Publishing, 2010. – 140 с.
  128. Selim Ahmed and Emilia Rosemera Uzir. Measuring Consumer-Based Brand Equity. – М.: LAP Lambert Academic Publishing, 2010. – 124 с.
  129. Mathayo Mkumbo. Impact of advertising as a strategic tool for growth of brand equity. – М.: LAP Lambert Academic Publishing, 2010. – 72 с.
  130. Joram Ndlovu. BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION. – М.: LAP Lambert Academic Publishing, 2010. – 432 с.
  131. Lindy Han,Aaron Wee Benjamin Lum and Chen Shaochun. Brand Presentation on Consumer Preferences Of Rice in Singapore. – М.: LAP Lambert Academic Publishing, 2010. – 68 с.
  132. Iveta Endzina and Lidija Luneva. Development of National Brand. – М.: LAP Lambert Academic Publishing, 2011. – 60 с.
  133. Francesca Boglione. BRAND EXTENSION EFFECT ON PARENT BRAND: EVIDENCE FROM A LUXURY CONTEXT. – М.: LAP Lambert Academic Publishing, 2011. – 152 с.
  134. Ivan Polak. Hard Rock Brand Perception. – М.: LAP Lambert Academic Publishing, 2011. – 128 с.
  135. Elisa Malacrida. Luxury and fashion brands in China. – М.: LAP Lambert Academic Publishing, 2011. – 144 с.
  136. Tom Page. Brand Identity in Consumer-driven Product markets. – М.: LAP Lambert Academic Publishing, 2011. – 64 с.
  137. Susy Barreau. "Brand China" and the internationalization of Chinese companies. – М.: LAP Lambert Academic Publishing, 2011. – 84 с.
  138. Jessica van den Brand. Tino Sehgal. – М.: LAP Lambert Academic Publishing, 2015. – 56 с.
  139. Firas Al-Helly and Fuziah Ibrahim. Auto-Showroom Design and the Visitors' Attention. – М.: LAP Lambert Academic Publishing, 2014. – 156 с.
  140. Slaying the Badger. – М.: , . –  с.

Лучшие результаты

Ничего не найдено

Дополнительные результаты

  1. Займы для корпораций: back to the Russia. Т. Мартынова, "Банковское обозрение", № 11, ноябрь 2007.
  2. Законодательство о рынке ценных бумаг: ценная бумага Versus Секьюрити. Ю. Е. Туктаров, "Вестник Федерального Арбитражного суда Западно-Сибирского округа", № 5, сентябрь-октябрь 2005.
  3. Как в детском пазле. интервью с И. Смелянским, директором московского офиса компании The Boston Consulting Group. М. Тальская, "БДМ. Банки и деловой мир", N 3, март 2012 г.
  4. Back side of the moon, или темная сторона поведения персонала. интервью с Н. Русаковой, директором по персоналу ОАО "Хлебпром", А. Сукачёвым, директором "Торговой компании АС", Н. Харитоновой, руководителем службы персонала тверской компании ЗАО "ДКС". А. Колесникова, Т. Тюрина, С.  Машарипов, "Управление персоналом", N 16, август 2010 г.
  5. Цены под контролем: the present and the future. С. Стройкова, И. Леметюйнен, "Консультант", № 19, сентябрь 2009.
  6. Новая упрощенная процедура рассмотрения мелких исков в Евросоюзе - the european small claims procedure. escp. Н.В. Сивак, "Законодательство", № 2, февраль 2009.

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