Customer relationship management (CRM) In SMEs Год выпуска: 2013Автор: Ehsan AbedyanИздательство: LAP Lambert Academic PublishingСтраниц: 108ISBN: 9783659343322Описание In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.
Похожие книги
A Mehta. Customer relationship management in indian scenario: A strategic theoretical framework for relationship marketing in indian SMEs. – М.: , 2012. – 808 с. Rudolf Ivancsits. Mobile Couponing und Ticketing: Instrument des Customer Relationship Management im Mobile Marketing (German Edition). – М.: , 2012. – 172 с. Patrick Anthony, Haripuram Venkateshwarlu. Customer Relationship Management: A Dyadic Exploration in Select Banks. – М.: , 2012. – 284 с. Jill Dyche. The CRM Handbook: A Business Guide to Customer Relationship Management. – М.: Addison Wesley, 2002. – 312 с. Stanley A. Brown, Moosha Gulycz. Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality. – М.: John Wiley and Sons, Ltd, 2002. – 320 с. Rakesh Seth. Creating Customer Delight: The How and Why of Customer Relationship Management. – М.: , 2005. – 0 с. Amy Sauers. Effective Customer Relationship Management: How Emotion Drives Sustainable Success. – М.: , 2008. – 220 с. JC Quintana. Speaking Frankly About Customer Relationship Management. – М.: Книга по Требованию, 2015. – 246 с. Dr. Nedunuri Rama Mohan Prakash. Customer Relationship Management. – М.: LAP Lambert Academic Publishing, 2011. – 188 с. K. Vijayakumar,Balasiddamuni Pagadala and G. Mokesh Rayalu. Statistical Models for Customer Relationship Management. – М.: LAP Lambert Academic Publishing, 2013. – 236 с. Viktor Nekvapil. Data Mining in Customer Relationship Management. – М.: LAP Lambert Academic Publishing, 2013. – 108 с. Samsudin Wahab and Siti Salmiah Abdullah. User Satisfaction, Customer Relationship Management and Loyalty. – М.: LAP Lambert Academic Publishing, 2013. – 136 с. Ehsan Abedyan. Customer relationship management (CRM) In SMEs. – М.: LAP Lambert Academic Publishing, 2013. – 108 с. kamyar kavosh,Abu Bakar Abdul Hamid and Melati Ahmad Anuar. customer relationship management implementation in automobile industry. – М.: LAP Lambert Academic Publishing, 2012. – 180 с. George Agyekum Nana Donkor. Customer Relationship Management Practices In The Rural Banks. – М.: LAP Lambert Academic Publishing, 2012. – 88 с. Clainos Chidoko and Albert Makore. Customer Relationship Management and Profitability in Zimbabwe. – М.: LAP Lambert Academic Publishing, 2011. – 64 с. A. R. Krishnan Ramasamy. Customer Relationship Management Practices in Consumer Durable Goods. – М.: LAP Lambert Academic Publishing, 2011. – 272 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Елена Сегодня защитилась на 4. Спасибо большое
