Год выпуска: 2008 Автор: Matt Oechsli Издательство: Страниц: 163 ISBN: 0965676595
Описание
As baby-boomers age we are in the midst of and witnessing the wealthiest generation in history. With so much money in or about to be in transition, understanding the psychographic profile of today s affluent consumer is critical. Do you know their key motivators? Do you understand their idiosyncratic nature? Would you like to overcome their skepticism of salespeople? The Affluent Handbook provides answers to these questions and much more. The affluent are an acre of diamonds for any company or service professional who invests the time to understand them. However, this opportunity is not for the unprepared. To fully capitalize on these favorable circumstances, it s essential that you become a student of the affluent this needs to be a life study. The awareness provided by this practical book will serve as a blueprint for developing successful long-term affluent relationships; understanding how they think, how they select products and services, specific communication do s and don ts,...
