Re-render the Gender: Why the vast majority of advertising is not connecting with women?and what we can do about it. Год выпуска: 2009Автор: Thomas J. JordanИздательство: Страниц: 136ISBN: 1439222711Описание Women control over 80 percent of all purchase decisions. Yet 70 percent of all advertising is created by men, and most of the women in advertising agency creative departments are encouraged to think like men. The result? Advertising created to male standards that primarily reaches a male audience. This book attempts to explain how pervasive this problem is and how advertisers can guide their agencies to do a better job of communicating with women.
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Наталия Юлия, всё в порядке. я просто не в тот вариант работы посмотрела! Спасибо вам в любом случае. Работу после вашего сопровождения защитила, единственное, на будущее, к работе были 2 замечания.... Спасибо Вам за всё, успешной работы!=)
