Macromarketing (SAGE Library in Marketing) Год выпуска: 2009Издательство: Страниц: 1712ISBN: 1848607040Описание This four-volume set is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics.
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Сергей (Москва) Здравствуйте, Ирина! Работа после вашего сопровождения сделана просто супер и очень быстро, при такой-то загруженности!!! Я в ней легко разобрался. Сегодня показал преподу, он сказал, что все сделано очень хорошо, поставил 5 и сказал, что "на экзамене мучать не будет". Только жаль, что за экзамен не поставил 5 автоматом, хотя обещал поставить мне, если решу...
