Год выпуска: 2011 Издательство: Страниц: 288 ISBN: 9781605094137
Описание
While there are several books that cover portions of the topic of scenario planning, none of them cover it in its entirety. The key weaknesses shown in most competitive titles in publication: None address the complexity (practical and theoretical) of the scenario planning process. Recent books are edited volumes that do not incorporate a unified perspective and are rather disjointed collections of chapters unconnected from each other. None of the books currently available provide any mention of evaluative techniques. Thus, there are multiple gaps in the literature that remain unaddressed. This book will add important new knowledge and fill in the information gaps by providing a comprehensive view of scenario planning within the larger organizational and national contexts. The work will address scenario planning as a system itself, its role and connection to organizational strategy, and will provide discussion of the importance of theory...
