Customer Relationship Management : A Databased Approach Год выпуска: 2005Автор: V. KumarИздательство: Страниц: 0ISBN: 0471271330Описание Book DescriptionCustomer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.
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N N, 18.03 Марина, спасибо Вам большое за диплом. Всё благополучно завершилось. Материал произвёл самое благоприятное впечатление.
