Год выпуска: 2010 Автор: Chieh-Lu Li Издательство: LAP Lambert Academic Publishing Страниц: 144 ISBN: 9783843359078
Описание
This book used cultural values to explain the similarities and differences of customer services among different ethnic groups. The author intended to describe recreation use patterns, trip profiles, and socio-demographic characteristics of an ethnically diverse sample of National Forest recreation visitors as well as to examine the relationships among different cultural backgrounds, perceived service quality, satisfaction, and related variables. Results suggested that managers need to understand and appreciate the ethnic differences in ways of experiencing and enjoying the outdoors, as well as the impact of these differences on service quality, visitor satisfaction and behavioral intentions.
