Brand Positioning Год выпуска: 2004Издательство: Страниц: 316ISBN: 9780070581593Описание How do you give your brand a competitive edge in a ‘me-too’ situation? How do you differentiate your brand and give it a distinctive identity? How, in short, do you secure competitive advantage for your brand? Especia
Похожие книги
David A. Aaker. Building Strong Brands. – М.: Free Press, 1995. – 400 с. David A. Aaker. Managing Brand Equity. – М.: Free Press, 2003. – 300 с. David McNally and Karl D Speak. Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are. – М.: , 2012. – 208 с. April Kelly. Spaghetti on the Wall: Branding and Networking Methods that Stick. – М.: , 2012. – 216 с. Gabriel Borges. Positive word-of-mouth: a strategy or an outcome?: Understanding factors and arrangements that motivate consumers to talk about brands. – М.: , 2012. – 60 с. Rizwan Ahmad, Rabia Ijaz. The Integrated Marketing Communication and Brand Orientation: Analysis of Fast Moving Consumer Goods (FMCG) Industry. – М.: , 2012. – 100 с. Nouman Ahmed. After Effects of Brand Repositioning: A study to reveal the after effects of brand repositioning: critical study of Skoda Motors. – М.: , 2012. – 88 с. Austin McGhie. BRAND is a four letter word: Positioning and The Real Art of Marketing. – М.: , 2012. – 288 с. Brad VanАuken. Brand Aid. An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. – М.: AMACOM/American Management Association, 2003. – 320 с. Gary L. Lilien, Arvind Rangaswamy. New Product and Brand Management: Marketing Engineering Applications, Second Edition. – М.: , 0. – 0 с. Mark E. Parry. Strategic Marketing Management: A Means-End Approach. – М.: , 0. – 0 с. Michel Chevalier, Gerald Mazzalovo. Pro Logo : Brands as a Factor of Progress. – М.: , 0. – 0 с. Hamish Pringle, William Gordon. Brand Manners: How to Create the Self Confident Organization to Live the Brand. – М.: , 0. – 0 с. Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. – М.: , 2005. – 352 с. Faustino Taderera. The Missing Dimension in International Marketing Strategy: National Branding, Positioning, Competitiveness. – М.: , 2010. – 244 с. Faustino Taderera. Marketing Strategy: Competitiveness, Branding, Positioning. – М.: , 2010. – 380 с. Brand Positioning. – М.: , 2004. – 316 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Олеся, 25.04 Марина, спасибо Вам большое! Я защитила диплом на отлично!
