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Лучшие результаты

  1. David A. Aaker. Building Strong Brands. – М.: Free Press, 1995. – 400 с.
  2. David A. Aaker. Managing Brand Equity. – М.: Free Press, 2003. – 300 с.
  3. Harry Beckwith. What Clients Love: A Field Guide to Growing Your Business. – М.: Business Plus, 2003. – 256 с.
  4. David McNally and Karl D Speak. Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are. – М.: , 2012. – 208 с.
  5. Tony Fernandez. Back to Basics. – М.: , 2012. – 222 с.
  6. Tom Trush. The "You" Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers. – М.: , 2012. – 202 с.
  7. April Kelly. Spaghetti on the Wall: Branding and Networking Methods that Stick. – М.: , 2012. – 216 с.
  8. Gabriel Borges. Positive word-of-mouth: a strategy or an outcome?: Understanding factors and arrangements that motivate consumers to talk about brands. – М.: , 2012. – 60 с.
  9. Rizwan Ahmad, Rabia Ijaz. The Integrated Marketing Communication and Brand Orientation: Analysis of Fast Moving Consumer Goods (FMCG) Industry. – М.: , 2012. – 100 с.
  10. Nouman Ahmed. After Effects of Brand Repositioning: A study to reveal the after effects of brand repositioning: critical study of Skoda Motors. – М.: , 2012. – 88 с.
  11. William H. Webster. Accounting for Managers. – М.: McGraw-Hill Irwin, 2003. – 226 с.
  12. Austin McGhie. BRAND is a four letter word: Positioning and The Real Art of Marketing. – М.: , 2012. – 288 с.
  13. Anthony Johnson. Maximum Effectiveness: Your Guide to Maximum Success in Sales, Marketing, Management, Client Satisfaction, Personal Effectiveness. – М.: , 0. – 0 с.
  14. Jay A. Block. 101 Best Resumes to Sell Yourself. – М.: McGraw-Hill, 2002. – 272 с.
  15. Mike Bryon. How to Pass Psychometric Tests, 2nd Ed. – М.: , 0. – 0 с.
  16. Michael Tobis, Irene Tobis. Managing Multiple Projects. – М.: , 0. – 0 с.
  17. Greg Brue. Six Sigma For Managers. – М.: , 0. – 0 с.
  18. Brad VanАuken. Brand Aid. An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. – М.: AMACOM/American Management Association, 2003. – 320 с.
  19. Greg Brue. Design for Six Sigma (Briefcase Books Series). – М.: , 0. – 0 с.
  20. Gary L. Lilien, Arvind Rangaswamy. New Product and Brand Management: Marketing Engineering Applications, Second Edition. – М.: , 0. – 0 с.
  21. Mark E. Parry. Strategic Marketing Management: A Means-End Approach. – М.: , 0. – 0 с.
  22. Roger Fritz. The Manager's Survival Guide. – М.: , 0. – 0 с.
  23. Robert Bacal. The Manager's Guide to Performance Reviews. – М.: , 0. – 0 с.
  24. Aspatore Books, Aspatore Books Staff. Bigwig Briefs: Become an Investment Banker - The Real World Intelligence Necessary to Become a Successful Investment Banker. – М.: , 0. – 0 с.
  25. Philip Carter, Ken Russell, Ken Russell, Philip Carter. Psychometric Testing: 1000 Ways to assess your personality, creativity, intelligence and lateral thinking. – М.: , 0. – 0 с.
  26. Aspatore Books Staff, Bigwig Briefs Staff, BigwigBriefs.com. Bigwig Briefs: Become a VP of Marketing - Leading Marketing VPs Reveal What it Takes to Get There, Stay There, and Empower Others That Work With You. – М.: , 0. – 0 с.
  27. Aspatore Books Staff, Bigwig Briefs Staff, BigwigBriefs.com. Bigwig Briefs: Become a VP of BizDev - Leading Deal Makers Reveal What it Takes to Get There, Stay There, and Empower Others That Work With You. – М.: , 0. – 0 с.
  28. Robert Baldock. Last Days of the Giants?: A Route Map for Big Business Survival. – М.: , 0. – 0 с.
  29. Michel Chevalier, Gerald Mazzalovo. Pro Logo : Brands as a Factor of Progress. – М.: , 0. – 0 с.
  30. Joe Calloway. Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison. – М.: Wiley, 2003. – 240 с.
  31. Marc Gobe. Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy. – М.: , 0. – 0 с.
  32. Berend Wierenga, Aad Van Tilburg, Klaus G. Grunert, Michel Wedel. Agricultural Marketing and Consumer Behavior in a Changing World. – М.: , 0. – 0 с.
  33. Cause Related Marketing. – М.: , 0. – 0 с.
  34. Ralph F. Wilson. Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide. – М.: John Wiley and Sons, Ltd, 2002. – 278 с.
  35. Jay B. Lipe, Jay Lipe. The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve Your Marketing. – М.: , 0. – 0 с.
  36. Hamish Pringle, William Gordon. Brand Manners: How to Create the Self Confident Organization to Live the Brand. – М.: , 0. – 0 с.
  37. Roman G. Hiebing, Scott W. Cooper. The One-Day Marketing Plan : Organizing and Completing a Plan that Works. – М.: , 0. – 0 с.
  38. Peter Cheverton. If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant). – М.: , 0. – 0 с.
  39. Sally Dibb, Lyndon Simkin. Marketing Briefs: A Revision and Study Guide. – М.: , 0. – 0 с.
  40. Christian Buchta, Sara Dolnicar, Thomas Reutterer. A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications (Interdisciplinary Studies in Economics and Management, Vol. 2). – М.: , 0. – 0 с.
  41. Dianna Edwards, Robert Valentine. Catalog Design: The Art of Creating Desire. – М.: , 0. – 0 с.
  42. Jim Wangers. Glory Days: When Horsepower and Passion Ruled Detroit (Pontiac). – М.: , 0. – 0 с.
  43. Lynn B. Upshaw. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. – М.: , 0. – 0 с.
  44. Nicholas Ind. Inspiration : Capturing the Creative Potential of Your Organization. – М.: , 2004. – 0 с.
  45. Susan Hodgkinson. The Leader's Edge : Using Personal Branding to Drive Performance and Profit. – М.: , 2005. – 0 с.
  46. Wetfeet Staff. The Wetfeet Insider Guide to Careers in Marketing and Market Research. – М.: , 2003. – 0 с.
  47. Mark E. Parry. Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series). – М.: , 2004. – 0 с.
  48. William F. Arens. Contemporary Advertising w/ AdSim CD-ROM. – М.: , 2004. – 0 с.
  49. Aspatore Books. Inside the Minds: Buying a Franchise--Industry Insiders from AAMCO Transmissions, Auntie Anne?s Inc., & More on Identifying Opportunities and Chartering Successful Businesses. – М.: , 2004. – 0 с.
  50. Philip Kotler, Gary Armstrong. Principles of Marketing (11th Edition) (Principles of Marketing). – М.: Prentice Hall, 2005. – 768 с.
  51. Moore/Pareek. Marketing (Basics S.). – М.: , 2006. – 220 с.
  52. Adrian Sargeant. Marketing Management for Nonprofit Organizations. – М.: , 2005. – 424 с.
  53. Jack Stahl. Lessons on Leadership: The 7 Fundamental Management Skills for Leaders at All Levels. – М.: , 2007. – 240 с.
  54. Richard Elliott, Larry Percy. Strategic Brand Management. – М.: Oxford University Press, 2007. – 288 с.
  55. Robyn Blakeman. Integrated Marketing Communication: Creative Strategy from Idea to Implementation. – М.: , 2007. – 280 с.
  56. Robert J. Herbold. Seduced by Success: How the Best Companies Survive the 9 Traps of Winning. – М.: , 2007. – 288 с.
  57. Philip Kotler, Gary Armstrong. Principles of Marketing. – М.: Prentice Hall, 2011. – 742 с.
  58. Max Lenderman. Experience the Message: How Experiential Marketing is Changing the Brand World. – М.: , 2005. – 288 с.
  59. Evelyn Ehrlich, Duke Fanelli. The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results. – М.: , 2004. – 288 с.
  60. Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. – М.: , 2005. – 352 с.
  61. Marieke K. de Mooij. Global Marketing and Advertising: Understanding Cultural Paradoxes. – М.: , 2005. – 288 с.
  62. Wendy S. Enelow, Louise M. Kursmark. Executive Job Search for $100,000 to $1 Million+ Jobs: Resumes, Career Portfolios, Leadership Profiles, Executive Branding Statements and More. – М.: , 2006. – 247 с.
  63. Roy J/ Blitzer. Hire Me, Inc.: Package Yourself to Get Your Dream Job. – М.: , 2006. – 272 с.
  64. Mauro GuillA©n. The Rise of Spanish Multinationals: European Business in the Global Economy. – М.: , 2005. – 278 с.
  65. Fred Luthans, Carolyn M. Youssef, Bruce J. Avolio. Psychological Capital: Developing the Human Competitive Edge. – М.: , 2006. – 240 с.
  66. Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller. High Visibility: Transforming Your Personal and Professional Brand. – М.: , 2005. – 240 с.
  67. Alan Kelly. The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz. – М.: , 2006. – 352 с.
  68. Dan Finnigan, Marc Karasu. Next Stop, Corner Office: Yahoo! HotJobs Success Strategies for Managers & Executives (HotJobs Career Advisors). – М.: , 2005. – 160 с.
  69. Norton Paley. Manager's Guide to Competitive Marketing Strategies, Third Edition. – М.: , 2005. – 425 с.
  70. Donald J. Trump, Meredith McIver. Trump: How to Get Rich. – М.: Ballantine Books, 2004. – 350 с.
  71. Antony Young, Lucy Aitken. Profitable Marketing Communications: A Guide to Marketing Return on Investment. – М.: Kogan Page, 2007. – 212 с.
  72. Don Sexton. Trump University Branding 101: How to Build the Most Valuable Asset of Any Business (Trump University). – М.: , 2008. – 336 с.
  73. Donald J. Strankowski. New Strategies for a New Job Market: 7 Power Techniques for Getting You Hired in Today's Real World at Work. – М.: , 2008. – 264 с.
  74. Warren Liu. KFC in China: Secret Recipe for Success. – М.: , 2008. – 200 с.
  75. Sharan Jagpal, with the assistance of Shireen Jagpal. Fusion for Profit: How Marketing and Finance Can Work Together to Create Value. – М.: , 2008. – 664 с.
  76. Neil G. Kotler, Philip Kotler, Wendy I. Kotler. Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources. – М.: Jossey-Bass, 2008. – 544 с.
  77. Alexander Chernev. Strategic Marketing Management, 3rd Edition. – М.: , 2008. – 260 с.
  78. Carrie L Perrien Smith. Currency: Striking Networking Gold in a Relationship Economy. – М.: , 2008. – 288 с.
  79. Jon Temple. Living off The State. – М.: , 2008. – 236 с.
  80. Stefan H. Worm. Ingredient Branding as a Brand Building Instrument: How Ingredient Brands Gain from Co-Branded Extensions. – М.: , 2008. – 120 с.
  81. Aspatore Books Staff. Leveraging Marketing Innovation for Optimal Results: Leading CMOs on Distinguishing Your Brand, Discovering the Next Big Idea, and Using Partnerships to Expand Your Business (Inside the Minds). – М.: , 2009. – 124 с.
  82. Faustino Taderera. The Missing Dimension in International Marketing Strategy: National Branding, Positioning, Competitiveness. – М.: , 2010. – 244 с.
  83. Faustino Taderera. Branding: Perception, Positioning, Segmentation. – М.: , 2010. – 364 с.
  84. Faustino Taderera. Principles of Marketing: Marketing Philosophy, Market Segmentation, Positioning. – М.: , 2010. – 284 с.
  85. Faustino Taderera. Marketing Strategy: Competitiveness, Branding, Positioning. – М.: , 2010. – 380 с.
  86. Cathy H. C. Hsu. Tourism Marketing. – М.: , 2008. – 448 с.
  87. The Old Rules Of Marketing Are Dead: 6 New Rules To Reinvent Your Brand And Reignite Your Business. – М.: , 2011. – 256 с.
  88. Brad VanАuken. Brand Aid. An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your. – М.: AMACOM/American Management Association, 2001. – 320 с.
  89. Richard Elliott, Larry Percy, Simon Pervan. Strategic Brand Management. – М.: Oxford University Press, 2011. – 320 с.
  90. Simon Middleton. Build a Brand in 30 Days. – М.: , 2010. – 358 с.
  91. Brand Positioning. – М.: , 2004. – 316 с.
  92. Andrea Riva. Building a Global Brand in Sports. – М.: LAP Lambert Academic Publishing, 2011. – 96 с.
  93. Ishtiaq Ahmad Din,Aamir Sohail and Kashif Shahzad. Role of CSR to create positive positioning in country branding. – М.: LAP Lambert Academic Publishing, 2010. – 92 с.
  94. Dziko Thunde. Impact of Used Car Imports on Brand New Car Dealerships. – М.: LAP Lambert Academic Publishing, 2011. – 68 с.
  95. Rukhsar Ahmed. Assessment of Tactics and Strategies of Branded Tea Business in Asia. – М.: LAP Lambert Academic Publishing, 2013. – 112 с.
  96. Abeyi Abebe. The Practice of Corporate Social Responsibility in Sugar Industry. – М.: LAP Lambert Academic Publishing, 2011. – 156 с.
  97. Fahima Siddiqua and Mohammad Mofizur Rahman Jahangir. Brand Extensions of Fast Moving Consumer Goods. – М.: LAP Lambert Academic Publishing, 2011. – 120 с.
  98. Trimeche Omar. Brand Dubai. – М.: LAP Lambert Academic Publishing, 2014. – 96 с.
  99. Alireza Miremadi and Pardis Mohajerani. Customer Satisfaction & Brand Loyalty. – М.: LAP Lambert Academic Publishing, 2013. – 132 с.
  100. Naveed Ahmad,M. Shoukat Malik and Muhammad Sulaman Tariq. Service Brand Credibility and Consumer Loyalty. – М.: LAP Lambert Academic Publishing, 2014. – 96 с.
  101. Javad Kaveh and Reza Saleki. New Brand Creation and Power of Alliance Strategy. – М.: LAP Lambert Academic Publishing, 2013. – 68 с.
  102. Nouman Ahmed. After Effects of Brand Repositioning. – М.: LAP Lambert Academic Publishing, 2012. – 88 с.
  103. Olugbenga Ashaolu and Syed Ahmed. The Effects of Advertising on Brand Equity: A Case Study of Tribune. – М.: Scholars' Press, 2014. – 156 с.
  104. Amna Arif and Gohar Ali. Brand-Consumer Congruence Personality and Brand Quality Relationships. – М.: LAP Lambert Academic Publishing, 2012. – 352 с.
  105. Amna Arif and Muhammad Nadeem Salam. Impact of Corporate Social Responsibility On Brand Image. – М.: LAP Lambert Academic Publishing, 2012. – 308 с.
  106. Hasnat Sher. Pakistan: A Nation Brand. – М.: LAP Lambert Academic Publishing, 2014. – 84 с.
  107. Chee Piong. Perceived Status Enhancement, Brand Loyalty and Brand Involvement. – М.: LAP Lambert Academic Publishing, 2014. – 136 с.
  108. Mohib Ullah Durrani,MUHAMMAD TARIQ and Syed Abid Hussain. Brand Extensions in Pakistan. – М.: LAP Lambert Academic Publishing, 2010. – 124 с.
  109. Rowena Tan Chu Jie,Olivia Lee Hup Kee and Shawn Ho Zhi-Wei. MCDONALD'S BRAND EXTENSION INTO MCCAFE. – М.: LAP Lambert Academic Publishing, 2010. – 56 с.
  110. Gabriel Borges. Positive word-of-mouth: a strategy or an outcome?. – М.: LAP Lambert Academic Publishing, 2012. – 60 с.
  111. Harishchandra Singh Rathod,Dimple Thadhani and Reshma Nair. Color Congruence as an Influential Cue in Brand Attitude Formation. – М.: LAP Lambert Academic Publishing, 2012. – 148 с.
  112. Mosarrat Farhana. Effective Marketing Strategy for the Leading Antiseptic Brand. – М.: LAP Lambert Academic Publishing, 2012. – 96 с.
  113. Jennifer Garcia. Country of Origin Effect and Reputation of Spanish Brands. – М.: LAP Lambert Academic Publishing, 2013. – 156 с.
  114. Mufit Aydin. Social Media Marketing's Impact on Brand Perception. – М.: LAP Lambert Academic Publishing, 2013. – 120 с.
  115. Faustino Taderera. Branding. – М.: LAP Lambert Academic Publishing, 2010. – 364 с.
  116. Mathayo Mkumbo. Impact of advertising as a strategic tool for growth of brand equity. – М.: LAP Lambert Academic Publishing, 2010. – 72 с.
  117. Joram Ndlovu. BRANDING AS A STRATEGIC TOOL TO REPOSITION A DESTINATION. – М.: LAP Lambert Academic Publishing, 2010. – 432 с.
  118. Lindy Han,Aaron Wee Benjamin Lum and Chen Shaochun. Brand Presentation on Consumer Preferences Of Rice in Singapore. – М.: LAP Lambert Academic Publishing, 2010. – 68 с.
  119. Jessica Abouzeid. City Brand Image. – М.: LAP Lambert Academic Publishing, 2011. – 116 с.
  120. Elisa Malacrida. Luxury and fashion brands in China. – М.: LAP Lambert Academic Publishing, 2011. – 144 с.
  121. Madhavi Vemuri. Critical Role of Strategic Planners. – М.: LAP Lambert Academic Publishing, 2011. – 72 с.
  122. Amber Osman and Muhammad Imtiaz Subhani. A Journey from Brand Awareness to Consumer/Brand Loyalty. – М.: LAP Lambert Academic Publishing, 2012. – 76 с.
  123. Rizwan Ahmad and Rabia Ijaz. The Integrated Marketing Communication and Brand Orientation. – М.: LAP Lambert Academic Publishing, 2012. – 100 с.

Дополнительные результаты

  1. Matt Haig. Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. – М.: Kogan Page, 2003. – 310 с.
  2. David A. Aaker. Building Strong Brands. – М.: Free Press, 1995. – 400 с.
  3. David A. Aaker. Managing Brand Equity. – М.: Free Press, 2003. – 300 с.
  4. Michael R. Solomon. Conquering Consumerspace. Marketing Strategies for a Branded World. – М.: AMACOM/American Management Association, 2004. – 276 с.
  5. Al Ries, Jack Trout. Positioning: The Battle for Your Mind. – М.: McGraw-Hill, 2001. – 224 с.
  6. Harry Beckwith. What Clients Love: A Field Guide to Growing Your Business. – М.: Business Plus, 2003. – 256 с.
  7. Hamish Pringle, Marjorie Thompson. Brand Spirit: How Cause Related Marketing Builds Brands. – М.: John Wiley and Sons, Ltd, 2001. – 306 с.
  8. Jack Trout. Big Brands Big Trouble: Lessons Learned the Hard Way. – М.: Wiley, 2002. – 240 с.
  9. F. Joseph LePla, Lynn M. Parker. Integrated Branding: Becoming Brand-Driven Through Companywide Action. – М.: Quorum Books, 1999. – 320 с.
  10. Michel Chevalier, Michel Gutsatz. Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support. – М.: , 2012. – 384 с.
  11. Martin Randolph. Reputationsmanagement und Corporate Branding in Deutschland: Eine Bestandsaufnahme (German Edition). – М.: , 2012. – 60 с.
  12. Dawn Richards. Get That Government Job 2/E: The secrets to winning positions with selection criteria. – М.: , 2012. – 384 с.
  13. Mario Lukas. Audio Branding: Von der Geschaftsidee zum Marketing-Konzept (German Edition). – М.: , 2012. – 128 с.
  14. David McNally and Karl D Speak. Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are. – М.: , 2012. – 208 с.
  15. Tony Fernandez. Back to Basics. – М.: , 2012. – 222 с.
  16. Tom Trush. The "You" Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers. – М.: , 2012. – 202 с.
  17. Sandra Meister. Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer. – М.: , 2012. – 316 с.
  18. Jonathan Herring. How to Argue: Powerfully, Persuasively, Positively. – М.: , 2012. – 224 с.
  19. Erika Napoletano. The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters). – М.: , 2012. – 224 с.
  20. April Kelly. Spaghetti on the Wall: Branding and Networking Methods that Stick. – М.: , 2012. – 216 с.
  21. Gabriel Borges. Positive word-of-mouth: a strategy or an outcome?: Understanding factors and arrangements that motivate consumers to talk about brands. – М.: , 2012. – 60 с.
  22. Erik Brannstrom, Hampus Gunnarsson. Football Sponsorships and Brand Loyalty: Leveraging Brand Equity in European Football. – М.: , 2012. – 80 с.
  23. Rizwan Ahmad, Rabia Ijaz. The Integrated Marketing Communication and Brand Orientation: Analysis of Fast Moving Consumer Goods (FMCG) Industry. – М.: , 2012. – 100 с.
  24. Nouman Ahmed. After Effects of Brand Repositioning: A study to reveal the after effects of brand repositioning: critical study of Skoda Motors. – М.: , 2012. – 88 с.
  25. Kashir Asghar. Branding Pakistan. – М.: , 2012. – 80 с.
  26. John A. Davis. The Olympic Games Effect: How Sports Marketing Builds Strong Brands. – М.: , 2012. – 256 с.
  27. Laurence Vincent. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. – М.: , 2012. – 257 с.
  28. Katja Rumpf. Branding in der Pharmaindustrie: Die Relevanz des Markenaufbaus fur pharmazeutische Produkte (German Edition). – М.: , 2012. – 88 с.
  29. Michael V. Brandes. Naked Guide to Bonds: What You Need to Know--Stripped Down to the Bare Essentials. – М.: , 0. – 0 с.
  30. William H. Webster. Accounting for Managers. – М.: McGraw-Hill Irwin, 2003. – 226 с.
  31. Ronald A. Brand. Fundamentals of International Business Transactions: Documents. – М.: , 0. – 0 с.
  32. Austin McGhie. BRAND is a four letter word: Positioning and The Real Art of Marketing. – М.: , 2012. – 288 с.
  33. Carolin Wobben. Brand Extensions: Keys to success in international marketing. – М.: , 2012. – 108 с.
  34. Gunnar Klaming. Brands versus Information: The changing role of brands in the age of empowered consumers. – М.: , 2012. – 148 с.
  35. Robin Fisher Roffer, Doris Ober. Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. – М.: , 0. – 0 с.
  36. Stedman Graham. Build Your Own Life Brand!: A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement. – М.: , 0. – 0 с.
  37. Diana Whitney, Amanda Trosten-Bloom, David Cooperrider. The Power of Appreciative Inquiry: A Practical Guide to Positive Change. – М.: , 0. – 0 с.
  38. Valentine M. Moghadam. Patriarchy and Economic Development: Women's Positions at the End of the Twentieth Century (Wider Studies in Development Economics). – М.: , 0. – 0 с.
  39. Cecilia Ng. Positioning Women in Malaysia: Class and Gender in an Industrializing State (International Political Economy Series). – М.: , 0. – 0 с.
  40. Paul Temporal. Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market. – М.: John Wiley and Sons, Ltd, 2001. – 276 с.
  41. Paul Stevens, Paul Steven, United Arab Emirates) Energy Conference 1996 Abu Zaby, Paul Stevens Editors). Strategic Positioning in the Oil Industry: Trends and Options. – М.: , 0. – 0 с.
  42. Barbara Pachter, Susan Magee. The Power of Positive Confrontation: The Skills You Need to Know to Handle Conflicts at Work, at Home, and in Life. – М.: , 0. – 0 с.
  43. Anthony Johnson. Maximum Effectiveness: Your Guide to Maximum Success in Sales, Marketing, Management, Client Satisfaction, Personal Effectiveness. – М.: , 0. – 0 с.
  44. J. Gary Taylor, Patricia J. Scharlin. Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand. – М.: , 0. – 0 с.
  45. Marilyn Pincus. Projecting a Positive Image (Barron's a Business Success Guide). – М.: , 0. – 0 с.
  46. Brad VanАuken. Brand Aid. An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. – М.: AMACOM/American Management Association, 2003. – 320 с.
  47. Mark E. Parry. Strategic Marketing Management: A Means-End Approach. – М.: , 0. – 0 с.
  48. Michel Chevalier, Gerald Mazzalovo. Pro Logo : Brands as a Factor of Progress. – М.: , 0. – 0 с.
  49. Ronald A. Brand. Fundamentals of International Business Transactions. – М.: , 0. – 0 с.
  50. Marc Gobe. Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy. – М.: , 0. – 0 с.
  51. Hamish Pringle, William Gordon. Brand Manners: How to Create the Self Confident Organization to Live the Brand. – М.: , 0. – 0 с.
  52. Roman G. Hiebing, Scott W. Cooper. The One-Day Marketing Plan : Organizing and Completing a Plan that Works. – М.: , 0. – 0 с.
  53. Peter Cheverton. If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant). – М.: , 0. – 0 с.
  54. Aspatore Books Staff, InsideTheMinds.com, Stephen Jones, T. Michael Glenn, Karen Edwards, Michael Linton, Jody Bilney, John Hayes, Richard Rivers, Richard Costello. Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising and Building Successful Brands. – М.: Aspatore Books, 0. – 228 с.
  55. Dianna Edwards, Robert Valentine. Catalog Design: The Art of Creating Desire. – М.: , 0. – 0 с.
  56. Lynn B. Upshaw. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. – М.: , 0. – 0 с.
  57. Susan Hodgkinson. The Leader's Edge : Using Personal Branding to Drive Performance and Profit. – М.: , 2005. – 0 с.
  58. Mark E. Parry. Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series). – М.: , 2004. – 0 с.
  59. William F. Arens. Contemporary Advertising w/ AdSim CD-ROM. – М.: , 2004. – 0 с.
  60. Jack Stahl. Lessons on Leadership: The 7 Fundamental Management Skills for Leaders at All Levels. – М.: , 2007. – 240 с.
  61. Richard Elliott, Larry Percy. Strategic Brand Management. – М.: Oxford University Press, 2007. – 288 с.
  62. Max Lenderman. Experience the Message: How Experiential Marketing is Changing the Brand World. – М.: , 2005. – 288 с.
  63. Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. – М.: , 2005. – 352 с.
  64. Marieke K. de Mooij. Global Marketing and Advertising: Understanding Cultural Paradoxes. – М.: , 2005. – 288 с.
  65. Wendy S. Enelow, Louise M. Kursmark. Executive Job Search for $100,000 to $1 Million+ Jobs: Resumes, Career Portfolios, Leadership Profiles, Executive Branding Statements and More. – М.: , 2006. – 247 с.
  66. Alan Kelly. The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz. – М.: , 2006. – 352 с.
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Марина! я защитила наш шедевр на 4...две тройки и ТОЛЬКО одна 5, оста.-4ки и это из 8ми человек! допники были-жуть все не по теме...=( вся группа в шоке! вобщем, благодарю за ДОБРОСОВЕСТНОЕ и ответственное сотрудничество в течение стольких лет! желаю Вам и Вашему делу процветать) в свою очередь, если у кого-то будут возникать проблемы со студ. тематикой, обязуюсь как и впредь отправлять к Вам=)