Подбор литературы для самостоятельной научной студенческой работы

Philip Kotler, Dipak C. Jain, Suvit Maesincee. Marketing Moves: A New Approach to Profits, Growth & Renewal. – М.: Harvard Business School Press, 2002. – 272 с.

James P. Womack, Daniel T. Jones. Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated. – М.: Free Press, 2003. – 384 с.

Gerald Zaltman. How Customers Think: Essential Insights into the Mind of the Market. – М.: Harvard Business School Press, 2003. – 352 с.

Shaun Rein. The End of Cheap China: Economic and Cultural Trends that will Disrupt the World. – М.: , 2012. – 240 с.

Robert L. Hetzel. The Great Recession: Market Failure or Policy Failure? (Studies in Macroeconomic History). – М.: , 2012. – 400 с.

S Neelamegham. MARKETING IN INDIA: Text and Cases. – М.: , 2012. – 722 с.

Mark E. Hill. Marketing Strategy: The Thinking Involved. – М.: , 2012. – 360 с.

Terri Levine. Guerrilla Marketing for Spas. – М.: , 2012. – 158 с.

Stewart Davenport. Friends Of The Unrighteous Mammon: Northern Christians and Market Capitalism, 1815-1860. – М.: , 2012. – 496 с.

Rajagopal. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management. – М.: , 2012. – 301 с.

Terry O'Reilly and Mike Tennant. The Age Of Persuasion: How Marketing Ate Our Culture. – М.: , 2012. – 496 с.

Philip Kotler. Ten Deadly Marketing Sins: Signs and Solutions. – М.: Wiley, 2004. – 160 с.

Paul Kasriel, Keith Schap. Seven Indicators That Move Markets: Forecasting Future Market Movements for Profitable Investments. – М.: , 0. – 0 с.

David Gardner, Tom Gardner, Inc Motley Fool. The Motley Fool You Have More Than You Think : The Foolish Guide To Personal Finance. – М.: , 0. – 0 с.

Patrick H. Sullivan. Value-Driven Intellectual Capital: How to Convert Intangible Corporate Assets Into Market Value. – М.: John Wiley and Sons, Ltd, 0. – 280 с.

Richard M. S. Wilson. Accounting for Marketing. – М.: International Thomson Business Press, 1999. – 192 с.

Richard Hall. Brilliant Marketing: What the best marketers know, do and say (2nd Edition). – М.: , 2012. – 336 с.

L. Lynne Kiesling. Deregulation, Innovation and Market Liberalization: Electricity Regulation in a Continually Evolving Environment (Routledge Studies in Business Organizations and Networks). – М.: , 2012. – 208 с.

Kunibert Raffer, H. W. Singer. The Economic North-South Divide: Six Decades of Unequal Development. – М.: , 0. – 0 с.

Ron Martin, Philip S. Morrison. Geographies of Labour Market Inequality. – М.: , 0. – 0 с.

Lowell L. Bryan, Wilhelm Rall, Jane Fraser, Jeremy Oppenheim. Race for the World: Strategies to Build a Great Global Firm. – М.: Harvard Business Press, 1999. – 364 с.

Richard Peet, Elaine R. Hartwick. Theories of Development. – М.: , 0. – 0 с.

Robert E. Litan, Michael Pomerleano, V. Sundararajan. The Future of Domestic Capital Markets in Developing Countries (World Bank/IMF/Brookings Emerging Markets Series). – М.: , 0. – 0 с.

Evelyne Huber. Models of Capitalism: Lessons for Latin America. – М.: , 0. – 0 с.

David MacArov. What the Market Does to People: Privatization, Globalization and Poverty. – М.: , 0. – 0 с.

Joel Schalit. The Anti-Capitalism Reader: Imagining a Geography of Opposition. – М.: , 0. – 0 с.

Susan Strange, University of Michigan Press. Mad Money: When Markets Outgrow Governments. – М.: , 0. – 0 с.

Colin Leys. Market-Driven Politics. – М.: , 0. – 0 с.

Klaus J. Hopt, Eddy Wymeersch, E. Wymeersch. Capital Markets and Company Law. – М.: , 0. – 0 с.

Charles W. McCoy Jr. Why Didn't I Think of That? Think the Unthinkable and Achieve Creative Greatness. – М.: , 0. – 0 с.

David Joseph Morris. Market Power and Business Strategy. – М.: , 0. – 0 с.

Jim McIngvale, John Ivancevich, Thomas Duening. Always Think Big. – М.: , 0. – 0 с.

Wim Dubbink. Assisting the Invisible Hand: Contested Relations Between Market, State and Civil Society (Issues in Business Ethics, V. 18). – М.: , 0. – 0 с.

Julie Griffin Levitt. Your Career: How to Make it Happen. – М.: , 0. – 0 с.

Lila B. Stair, Leslie Stair, Leslie Stair. Careers In Marketing. – М.: , 0. – 0 с.

Vijay Govindarajan, Anil K. Gupta. The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage. – М.: , 0. – 0 с.

H. Thomas Johnson, Anders Broms. Profit Beyond Measure: Extraordinary Results Through Attention to Work and People. – М.: , 0. – 0 с.

F. Joseph Lepla, Lynn M. Parker, Susan V. Davis. Brand Driven: The Route to Integrated Branding Through Great Leadership. – М.: , 0. – 0 с.

Thomas F. Wallace. Customer-Driven Strategy: Winning Through Operational Excellence. – М.: , 0. – 0 с.

Peter Cappelli. The New Deal at Work: Managing the Market-Driven Workforce. – М.: Harvard Business Press, 1999. – 308 с.

Strategic Marketing Planning (CIM Student). – М.: , 0. – 0 с.

Vincent P. Barabba. Meeting of the Minds: Creating the Market-Based Enterprise. – М.: , 0. – 0 с.

Norton Paley. The Manager's Guide to Competitive Marketing Strategies, Second Edition. – М.: , 0. – 0 с.

Howard Gardner, Mihaly Csikszentmihalyi, William Damon. Good Work: When Excellence and Ethics Meet. – М.: , 0. – 0 с.

Fred I. Denny, David E. Dismukes. Power System Operations and Electricity Markets. – М.: CRC Press, 2002. – 152 с.

Ed Paulson. The Technology M&A Guidebook. – М.: Wiley Publishing, Inc, 2001. – 420 с.

Allen Hammond. Which World: Scenarios for the 21st Century : Global Destinies, Regional Choices. – М.: , 0. – 0 с.

Elliot Berg. Policy Reform and Equity: Extending the Benefits of Development : A Sequoia Seminar. – М.: , 0. – 0 с.

Andrew McAuley. International Marketing- Consuming Globally, Thinking Locally. – М.: , 0. – 0 с.

Sofia A. Perez. Banking on Privilege: The Politics of Spanish Financial Reform. – М.: , 0. – 0 с.

Ibp USA, Emerging Markets Investment Center. Peru Business Intelligence Report. – М.: , 0. – 0 с.

Ibp USA, Emerging Markets Investment Center. Kiribati Business Intelligence Report. – М.: , 0. – 0 с.

Ibp USA, Emerging Markets Investment Center. Croatia Business Law Handbook. – М.: , 0. – 0 с.

The Bond Market Association, Judy Wesalo Temel. The Fundamentals of Municipal Bonds, 5th Edition. – М.: , 0. – 0 с.

Conference on Government Bond Markets and Financial Sector Development, Yun-Hwan Kim, Asian Development Bank. Government Bond Market Development in Asia. – М.: , 0. – 0 с.

Suzanne C. Lowe. Marketplace Masters: How Professional Service Firms Compete to Win. – М.: Praeger Publishers, 2004. – 274 с.

George S Day, George S. Day. Market Driven Strategy: Processes for Creating Value. – М.: , 0. – 0 с.

Norton Paley. Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century. – М.: , 0. – 0 с.

Frederick E. Webster. Market-Driven Management : How to Define, Develop, and Deliver Customer Value (Wiley Series on Marketing Management). – М.: , 0. – 0 с.

Lisa Johnson, Andrea Learned. Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market. – М.: , 0. – 0 с.

Society for Marketing Professional Services. Marketing Handbook for the Design & Construction Professional: Society for Marketing Professional Services. – М.: , 0. – 0 с.

Peter C. Brinckerhoff. Mission-Based Marketing : Positioning Your Not-for-Profit in an Increasingly Competitive World (Brinckerhoff, Peter C., Mission-Based Management Series,). – М.: , 0. – 0 с.

Regina Herzlinger. Market-Driven Healthcare: Who Wins, Who Loses in the Transformation of America's Largest Service Industry. – М.: , 0. – 0 с.

Frederick E. Webster. Industrial Marketing Strategy, 3rd Edition. – М.: , 0. – 0 с.

Frank Bradley. Strategic Marketing : In the Customer Driven Organization. – М.: , 0. – 0 с.

Peter C. Brinckerhoff. Mission-Based Marketing : An Organizational Development Workbook (Brinckerhoff, Peter C., Mission-Based Management Series,). – М.: , 0. – 0 с.

Kathy C. Yohalem. Thinking Out of the Box : How to Market Your Company Into the Future. – М.: , 0. – 0 с.

Allan C. Reddy. Total Quality Marketing. – М.: , 0. – 0 с.

B. Wierenga, Gerrit Van Bruggen. Marketing Management Support Systems: Principles, Tools, and Implementation (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING). – М.: , 0. – 0 с.

Harry Webber. Divide and Conquer : Target Your Customers Through Market Segmentation. – М.: , 0. – 0 с.

British Library, Ian Stewart, Alan Gomersall, British Library Science Reference and Information Service Market Rese. Market Research: A Guide to British Library Collections. – М.: , 0. – 0 с.

Alex Molnar. Giving Kids the Business: The Commercialization of America's Schools. – М.: Westview press, 0. – 240 с.

David L. Prychitko. Markets, Planning and Democracy: Essays After the Collapse of Socialism (New Thinking in Political Economy Series). – М.: , 0. – 0 с.

Models of Capitalism: Lessons for Latin America. – М.: , 2003. – 0 с.

Tony Hines. Supply Chain Strategies: Customer Driven and Customer Focused. – М.: , 2004. – 0 с.

Arch G. Woodside. Market-Driven Thinking : Achieving Contextual Intelligence. – М.: , 2005. – 0 с.

David A. Lee. THE GO-GETTERS: Market Driven to Career Success. – М.: , 2004. – 0 с.

Colin Leys. Market Driven Politics: Neoliberal Democracy and the Public Interest. – М.: , 2003. – 0 с.

State of the Art of Research in International Marketing Conference. Handbook of Research in International Marketing. – М.: , 2003. – 0 с.

Richard A Brealey. Fundamentals of Corporate Finance + Student CD-ROM + Powerweb + Standard&Poor's Educational Version of Market Insight. – М.: , 2003. – 0 с.

John R. Nofsinger. Infectious Greed: Restoring Confidence in America's Companies. – М.: , 2003. – 0 с.

Kara Chan, James U. McNeal. Advertising to Children in China. – М.: The Chinese University Press, 2006. – 220 с.

marketing Knowledge. CIM Revision Card: Strategic Marketing Decisions 05/06 (Cim Revision Card). – М.: , 2005. – 93 с.

Roger Best. Market-Based Management. – М.: Prentice Hall, 2004. – 528 с.

Gavin Fridell. Fair Trade Coffee: The Prospects and Pitfalls of Market-Driven Social Justice (Studies in Comparative Political Economy and Public Policy). – М.: , 2007. – 336 с.

R. Passikoff. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand. – М.: , 2006. – 256 с.

John D. Mayfield. Five Minutes to a Great Real Estate Ad (with CD-ROM). – М.: , 2005. – 200 с.

Alex Nicholls, Charlotte Opal. Fair Trade: Market-Driven Ethical Consumption. – М.: , 2005. – 288 с.

East Asian Economic Regionalism: Feasibilities and Challenges. – М.: , 2005. – 194 с.

Meghnad Desai. Marx's Revenge: The Resurgence of Capitalism and the Death of Statist Socialism. – М.: , 2004. – 320 с.

Jean-Jacques Lambin, Ruben Chumpitaz, Isabelle Schuiling. Market-Driven Management: Strategic and Operational Marketing. – М.: Palgrave Macmillan, 2007. – 496 с.

M. Shahidehpour, H. Yamin, Zuyi Li. Market Operations in Electric Power Systems: Forecasting, Scheduling, and Risk Management. – М.: Wiley-IEEE Press, 2002. – 450 с.

Margarita Estevez-Abe. Welfare and Capitalism in Postwar Japan: Party, Bureaucracy, and Business (Cambridge Studies in Comparative Politics). – М.: , 2008. – 360 с.

George Tillmann. The Business-Oriented CIO: A Guide to Market-Driven Management. – М.: , 2008. – 256 с.

Multicultural Marketing Resources, Inc. The Source Book of Multicultural Experts 2008/09. – М.: , 2008. – 94 с.

Direct Marketing Association. Mobile Marketing: Consumer Perpectives. – М.: , 2008. – 0 с.

Dr. Woodrow Sears. The New Managers Primer. – М.: , 2008. – 114 с.

Laura Patterson. Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization. – М.: , 2008. – 162 с.

Meridian Securities Market. World Stock Exchange Fact Book. – М.: , 2008. – 0 с.

Julie Levitt. Your Career: How to Make it Happen (with CD-ROM). – М.: , 2009. – 0 с.

Roger J. Best. Market-Based Management. – М.: Pearson Education, 2009. – 552 с.

Mark Jeffery. Data–Driven Marketing. – М.: , 2010. – 298 с.

Jesse Feiler. Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now. – М.: , 2010. – 240 с.

Language and the Market (Language and Globalization). – М.: , 2010. – 288 с.

Marketing Knowledge. CIM Revision card: Marketing Environment 05/06. – М.: , 2010. – 128 с.

marketing Knowledge. CIM Revision Cards 05/06: Marketing Fundamentals. – М.: , 2010. – 120 с.

Peter C. Brinckerhoff. Mission–Based Marketing. – М.: , 2002. – 136 с.

Gill Ringland. Scenarios in Marketing. – М.: , 2006. – 244 с.

David Cummings, Adam Blitzer. Think Outside the Inbox: The B2B Marketing Automation Guide. – М.: Leigh Walker Books, 2010. – 158 с.

The Four Pillars Of Profit-Driven Marketing: How To Maximize Creativity, Accountability, And Roi. – М.: , 2011. – 240 с.

Fresh from the Market. – М.: Wiley, 2010. – 336 с.

Frederick E. Webster Jr. Market–Driven Management. – М.: , 2002. – 320 с.

Arch G. Woodside. Market-Driven Thinking. – М.: , 2010. – 328 с.

The Bond Market Association. The Fundamentals of Municipal Bonds. – М.: , 2001. – 288 с.

The Bond Market Association (TBMA). Government Securities Handbook. – М.: , 2012. – 288 с.

Get Rich With Apps!: Your Guide To Reaching More Customers And Making Money Now. – М.: , 2011. – 240 с.

Written, published in conjunction with The Capital Markets Company. Forming the Future of Finance: Mapping Paradigms, Creating Strategies. – М.: , . – с.

Michael J. Sandel. What Money Can't Buy: The Moral Limits of Markets. – М.: Penguin Books Ltd., 2013. – 254 с.

COLLIER. THINK LIKE A ROCK STAR: HOW TO CREATE SOCIAL MEDIA AND MARKETING STRATEGIES THAT TURN CUSTOMERS INTO FANS. – М.: , 2013. – с.

Mahesh Mullapudi and Hari Praveen Tadiparthi. Empirically Designed Framework for Junior Software Product Managers. – М.: LAP Lambert Academic Publishing, 2013. – 100 с.

Sheikh Mominul Islam. Grid Impact of Renewable Energy on Isolated and Remote Power System. – М.: LAP Lambert Academic Publishing, 2014. – 132 с.

Shahnaz Alkhalil. A Review of Lean Assessment in Jordanian Organizations. – М.: LAP Lambert Academic Publishing, 2014. – 96 с.

A Kanni Raj. FORMABILITY. – М.: LAP Lambert Academic Publishing, 2011. – 196 с.

Pallav Mukhopadhyay. Commoditization of News : A Challenge to Serious Journalism in India. – М.: LAP Lambert Academic Publishing, 2014. – 52 с.

Deniz Erden. The "Right" To Reconcile Work And Family Responsibilities. – М.: LAP Lambert Academic Publishing, 2011. – 228 с.

B. Das,H. Kalita and Tirtha Chettri. Cultivation and Quality Parameters of Citronella and Lemongrass. – М.: LAP Lambert Academic Publishing, 2012. – 60 с.

Santishree Dhulipudi Pandit and Rimli Basu. State and Market: Partners, Collaborators, Competitors and Regulators. – М.: LAP Lambert Academic Publishing, 2012. – 380 с.

Eva Chen. Controversy, Censorship and Translation. – М.: LAP Lambert Academic Publishing, 2012. – 244 с.

Ming-Huey Tseng. Data-Driven Problem-Solving and Chinese Students'' Critical Thinking. – М.: LAP Lambert Academic Publishing, 2010. – 196 с.

Dinesh Mani Ghimire. Benchmarking For Quality Management In Nepalese Higher Education. – М.: LAP Lambert Academic Publishing, 2013. – 172 с.

XiaoGang Bi. Stock Market Driven Acquisitions. – М.: LAP Lambert Academic Publishing, 2010. – 204 с.

Niyati Bhanja. Exchange Rate Risk and Labour Intensive Export Demand. – М.: LAP Lambert Academic Publishing, 2013. – 84 с.

Staci Lugar Brettin. The Market Oriented Innovator’s Dilemma. – М.: Scholars' Press, 2014. – 200 с.

Alamzeb Aamir and Mazen F. Rasheed. Rewards the tool of Enhancing Employee's Performance. – М.: LAP Lambert Academic Publishing, 2012. – 88 с.

Arto Lahti. Innovation competition in global markets and Schumpeter's entrepreneur. – М.: LAP Lambert Academic Publishing, 2012. – 176 с.

Mohammad Alamgir Hossain. Demography for Business. – М.: LAP Lambert Academic Publishing, 2012. – 52 с.

Paul Mwenda. Effect Of Institutional Factors On Competitiveness Of Universities. – М.: LAP Lambert Academic Publishing, 2013. – 104 с.

Kembo Bwana. Relevancy of Microfinancing to Micro and Small Enterprises in Tanzania. – М.: LAP Lambert Academic Publishing, 2013. – 88 с.

Kun Dong. Loyalty Programs in the Hotel Industry. – М.: LAP Lambert Academic Publishing, 2010. – 104 с.

Enoch Kwame Tham-Agyekum. Macroeconomic Policies and Microfinance Services Delivery in Ghana. – М.: LAP Lambert Academic Publishing, 2011. – 60 с.

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