Подбор литературы для самостоятельной научной студенческой работы

Erika Napoletano. The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters). – М.: , 2012. – 224 с.

April Kelly. Spaghetti on the Wall: Branding and Networking Methods that Stick. – М.: , 2012. – 216 с.

Rodney Hobson. The Dividend Investor: A practical guide to building a share portfolio designed to maximise income. – М.: , 2012. – 212 с.

John A. Davis. The Olympic Games Effect: How Sports Marketing Builds Strong Brands. – М.: , 2012. – 256 с.

Laurence Vincent. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. – М.: , 2012. – 257 с.

Michael V. Brandes. Naked Guide to Bonds: What You Need to Know--Stripped Down to the Bare Essentials. – М.: , 0. – 0 с.

Ronald A. Brand. Fundamentals of International Business Transactions: Documents. – М.: , 0. – 0 с.

Robin Fisher Roffer, Doris Ober. Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. – М.: , 0. – 0 с.

Stedman Graham. Build Your Own Life Brand!: A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement. – М.: , 0. – 0 с.

Paul Temporal. Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market. – М.: John Wiley and Sons, Ltd, 2001. – 276 с.

Stewart Pearson. Building Brands Directly: Creating Business Value from Customer Relationships. – М.: , 0. – 0 с.

Patrick Kelly. Faster Company : Building the World's Nuttiest, Turn-on-a-Dime, Home-Grown, Billion-Dollar Business. – М.: , 0. – 0 с.

David McNally, Karl Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd. – М.: , 0. – 0 с.

Brad VanАuken. Brand Aid. An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. – М.: AMACOM/American Management Association, 2003. – 320 с.

F. Joseph Lepla, Lynn M. Parker, Susan V. Davis. Brand Driven: The Route to Integrated Branding Through Great Leadership. – М.: , 0. – 0 с.

Inside the Minds Staff. The Educator: The Art & Science of Providing an Excellent Education (for Teachers of All Levels & Types). – М.: , 0. – 0 с.

Mark Blair, Richard Armstrong, Mike Murphy. The 360 Degree Brand in Asia: Creating More Effective Marketing Communications. – М.: , 0. – 0 с.

Mukul Pandya, Harbir Singh, Robert E. Mittelstaedt, Eric Clemons, Mukul Pandya, Harbir Singh, Eric Clemmons. Knowledge@Wharton on Building Corporate Value. – М.: , 0. – 0 с.

John Goodchild, Clive Callow. Brands: Visions and Values. – М.: , 0. – 0 с.

Ronald A. Brand. Fundamentals of International Business Transactions. – М.: , 0. – 0 с.

Christopher G. Pike. Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights. – М.: , 0. – 0 с.

Scott M. Davis, Michael Dunn, David A. Aaker. Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth. – М.: , 0. – 0 с.

Brigitte Borja De Mozota. Design Management: Using Design to Build Brand Value and Corporate Innovation. – М.: , 0. – 0 с.

Duane E. Knapp, Christopher W. Hart. The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company. – М.: , 0. – 0 с.

Kent Wertime. Building Brands and Believers: How to Connect with Consumers Using Archetypes. – М.: , 0. – 0 с.

James R. Gregory. The Best of Branding: Best Practices in Corporate Building. – М.: , 0. – 0 с.

Tim Manners. Cool News About Retail: From Warhol To Wal-mart. – М.: , 0. – 0 с.

Hamish Pringle, William Gordon. Brand Manners: How to Create the Self Confident Organization to Live the Brand. – М.: , 0. – 0 с.

Steve Yastrow. Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience. – М.: , 0. – 0 с.

Agnieszka M. Winkler. Warp Speed Branding: The Impact of Technology on Marketing. – М.: John Wiley and Sons, Ltd, 1999. – 240 с.

Alycia Perry, David Wisnom III. Before the Brand : Creating the Unique DNA of an Enduring Brand Identity. – М.: , 0. – 0 с.

Paul Temporal, K. C. Lee. Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. – М.: , 0. – 0 с.

Chuck Pettis. Technobrands: How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products. – М.: , 0. – 0 с.

Jo Alice Hughes. The Art of Building a Brand: CEOs from BBDO Worldwide, Global Fluency, Stanton Crenshaw Communications & More on the Secrets Behind Successful Branding . – М.: Aspatore Books, 2002. – 256 с.

Peter Cheverton. If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant). – М.: , 0. – 0 с.

Phil Carpenter. eBrands: Building an Internet Business at Breakneck Speed. – М.: Harvard Business School Press, 2000. – 320 с.

Aspatore Books Staff, InsideTheMinds.com, Stephen Jones, T. Michael Glenn, Karen Edwards, Michael Linton, Jody Bilney, John Hayes, Richard Rivers, Richard Costello. Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising and Building Successful Brands. – М.: Aspatore Books, 0. – 228 с.

Garth Hallberg. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits. – М.: John Wiley and Sons, Ltd, 1995. – 340 с.

Roger Blackwell, Tina Stephan. Brands That Rock : What Business Leaders Can Learn from the World of Rock and Roll. – М.: , 0. – 0 с.

Lynn B. Upshaw. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. – М.: , 0. – 0 с.

Adriane G Berg. Your Wealth Building Years: Financial Planning for 18-To-38 Year Olds. – М.: , 0. – 0 с.

Douglas Atkins. The Culting of Brands : Turn Your Customers into True Believers. – М.: , 2005. – 0 с.

Jeannie Jinsheng Yi. The Haier Way: The Making of a Chinese Business Leader and a Global Brand. – М.: , 2003. – 0 с.

Chris Hilicki. May I Have Your Attention, Please : Build a Better Business by Telling Your True Story. – М.: , 2005. – 0 с.

Charlotte Rivers. Identify: Building Brands Through Letterhead Logo and Business Cards. – М.: , 2003. – 0 с.

Neill Duffy. Passion Branding : Harnessing the Power of Emotion to Build Strong Brands. – М.: , 2003. – 0 с.

Lars Finskud. Competing for Choice : Developing Winning Brand Strategies. – М.: , 2004. – 0 с.

James B. Twitchell. Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld. – М.: , 2005. – 336 с.

Colin Shaw, John Ivens. Building Great Customer Experiences. – М.: Palgrave Macmillan, 2002. – 240 с.

Richard Elliott, Larry Percy. Strategic Brand Management. – М.: Oxford University Press, 2007. – 288 с.

Sandra Sellani. What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient. – М.: , 2007. – 301 с.

Lynn Upshaw. Truth: New Rules for Marketing in a Skeptical World. – М.: , 2007. – 0 с.

Gary S. Topchik. The First-Time Manager's Guide to Team Building (First-Time Manager). – М.: , 2007. – 140 с.

Jim Howard, Heather Kirk, Chris Howard. A Lasting Impression: The Entrepreneur's Quick-Start Guide to Become Genuinely "Branded for Success". – М.: , 2007. – 0 с.

Klaus Fog, Christian Budtz, Baris Yakaboylu. Storytelling: Branding in Practice. – М.: , 2005. – 238 с.

Adam Morgan. The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization. – М.: , 2004. – 348 с.

Ellen Finkelstein. Syndicating Web Sites with RSS Feeds For Dummies A®. – М.: , 2005. – 350 с.

Elinor Stutz. Nice Girls DO Get The Sale: Relationship Building That Gets Results. – М.: , 2006. – 256 с.

Ron Carson, Steve Sanduski. Tested in the Trenches: A 9-Step Plan for Building and Sustaining a Million-Dollar Financial Services Practice. – М.: , 2005. – 288 с.

Ken Blanchard, Jim Ballard, Fred Finch. Customer Mania!: It's Never Too Late to Build a Customer-Focused Company. – М.: , 2004. – 208 с.

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management. – М.: , 2005. – 352 с.

John Simmons. The Invisible Grail: How Brands Can Use Words to Captivate Audiences. – М.: , 2006. – 224 с.

Alan Kelly. The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz. – М.: , 2006. – 352 с.

Jeff Beals. Self Marketing Power: Branding Yourself As a Business of One. – М.: Keynote Publishing, 2008. – 288 с.

H. W. Brands. The Money Men: Capitalism, Democracy, and the Hundred Years' War over the American Dollar (Enterprise). – М.: , 2007. – 224 с.

Emergency Capacity Building Project. Building Trust in Diverse Teams: The Toolkit for Emergency Response. – М.: , 2007. – 140 с.

Bill Butterworth. Building Successful Teams. – М.: Currency, 2006. – 112 с.

Al Ries, Laura Ries. The 22 Immutable Laws of Branding. – М.: , 2000. – 192 с.

E. Cabell Brand. If Not Me, Then Who?: How you can help with Poverty, Economic Opportunity, Education, Healthcare, Environment, Racial Justice, and Peace Issues in America. – М.: , 2008. – 152 с.

Don Sexton. Trump University Branding 101: How to Build the Most Valuable Asset of Any Business (Trump University). – М.: , 2008. – 336 с.

E. Cabell Brand. If Not Me, Then Who?: How you can help with Poverty, Economic Opportunity, Education, Healthcare, Environment, Racial Justice, and Peace Issues in America. – М.: , 2008. – 152 с.

D'Alessandro. Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield. – М.: , 2008. – 240 с.

Nigel Hollis. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. – М.: , 2008. – 272 с.

Ulrich Brand. Global Environmental Regulation: Contested Terrains and the Internationalisation of the State (Routledge Ripe Series in Global Political Economy). – М.: , 2008. – 278 с.

Neil G. Kotler, Philip Kotler, Wendy I. Kotler. Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources. – М.: Jossey-Bass, 2008. – 544 с.

Jerry S. Wilson, Ira Blumenthal. Managing Brand You: 7 Steps to Creating Your Most Successful Self. – М.: , 2008. – 256 с.

The Editors of Apartment Building Management Insider. Apartment Management Compliance and Profitability Guide. – М.: , 2008. – 716 с.

Stefanie Hoffmann. Brand Management by Using Special Marketing Strategies. – М.: , 2008. – 72 с.

Stefan H. Worm. Ingredient Branding as a Brand Building Instrument: How Ingredient Brands Gain from Co-Branded Extensions. – М.: , 2008. – 120 с.

Leland Harden, Bob Heyman. Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty. – М.: , 2009. – 256 с.

Jay Mahar, Sue Martin Mahar. The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In- World. – М.: , 2009. – 320 с.

Aspatore Books Staff. Leveraging Marketing Innovation for Optimal Results: Leading CMOs on Distinguishing Your Brand, Discovering the Next Big Idea, and Using Partnerships to Expand Your Business (Inside the Minds). – М.: , 2009. – 124 с.

R. Paul Herman. The HIP Investor: Make Bigger Profits by Building a Better World. – М.: , 2010. – 322 с.

Faustino Taderera. The Missing Dimension in International Marketing Strategy: National Branding, Positioning, Competitiveness. – М.: , 2010. – 244 с.

Frederick Hunter. Link Building Authority: 10 Top Strategies & 75 Vital Tips to Boost Page Rank & Traffic. – М.: , 2010. – 92 с.

Brently Clemantin. How To Make Money Blogging Online In Your Spare Time Using A Simple, Common Sense Approach!: The Easiest Way To Earn Income Online Without Any Website Building Or Internet Marketing Skills! (Volume 1). – М.: , 2010. – 104 с.

Marketing For Financial Advisors: Build Your Business By Establishing Your Brand, Knowing Your Clients And Creating A Marketing Plan. – М.: , 2011. – 288 с.

Simon Middleton. Build a Brand in 30 Days. – М.: , 2010. – 358 с.

Robert F. Brands. Robert?s Rules of Innovation. – М.: , 2010. – 212 с.

Chartered Institute of Building. Code of Practice for Project Management for Construction and Development. – М.: , 2009. – 304 с.

Ludwig Brand. Fluorescence Spectroscopy,450. – М.: , 2010. – 400 с.

Brands. What America Owes the World. – М.: , 1998. – 352 с.

Brands. What America Owes the World. – М.: , 1998. – 348 с.

L Brand. The Palestinians in the Arab World (Paper). – М.: , 1991. – 286 с.

Roberta Brandes Gratz. Cities Back from the Edge. – М.: , 2000. – 376 с.

Stanley Brandes. Skulls to the Living, Bread to the Dead. – М.: , 2006. – 232 с.

S Middleton. Build a Brand in 30 Days – with Simon Middleton, The Brand Strategy Guru. – М.: , 2010. – 192 с.

Michael V. Brandes. Naked Guide to Bonds. – М.: , 2012. – 256 с.

Alejandro Bahamon. Corporate Architecture – Building a Brand. – М.: , 2009. – 504 с.

Hal Brands. Latin America?s Cold War. – М.: , 2010. – 326 с.

H W Brands. The Money Man – Capitalism, Democracy and the Hundred Years? War over the American Dollar. – М.: , 2007. – 224 с.

Hw Brands. Money Men – Capitalism, Democracy and the Hundred Years? War Over the American Dollar. – М.: , 2006. – 224 с.

Lieve Van den Brande. Flexible and Distance Learning. – М.: , 1992. – 288 с.

The National Building Museum. America?s 5 & 10 Cent Stores. – М.: , 1997. – 200 с.

Brand. Doctors and the State. – М.: , 1965. – 0 с.

Michael V. Brandes. Naked Guide to Bonds. – М.: , 2003. – 256 с.

Laurie A Brand. Jordans Inter–Arab Relations – Political Economy of Alliance Making (Paper). – М.: , 1995. – 362 с.

BRAND. Brand: ?intending? & Acting – Toward A Naturalized Action Theory. – М.: , 1984. – 0 с.

"B", John T. Brand. Notes on Office Trading: A Business-like Approach to Trading in Active Stocks, ca. 1912. – М.: , 2011. – 164 с.

Stefan Brands. Rethinking Public Key Infrastructures & Digital Certificates – Building in Privacy. – М.: , 2000. – 340 с.

Roberta Brandes Gratz. Cities Back from the Edge. – М.: , 1998. – 384 с.

The Brand Mindset: Five Essential Strategies For Building Brand Advantage Throughout Your Company. – М.: , 1999. – 304 с.

Kent Wertime. Building Brands & Believers. – М.: , 2003. – 250 с.

SHERMAN. MAXIMUM SUCCESS WITH LINKEDIN: DOMINATE YOUR MARKET, BUILD A GLOBAL BRAND, AND CREATE THE CAREER OF YOUR DREAMS. – М.: , 2013. – с.

RAND. HIGHLY RECOMMENDED: HARNESSING THE POWER OF WORD OF MOUTH AND SOCIAL MEDIA TO BUILD YOUR BRAND AND YOUR BUSINESS. – М.: , 2013. – с.

Andrea Riva. Building a Global Brand in Sports. – М.: LAP Lambert Academic Publishing, 2011. – 96 с.

James Ashun Mensah Brandful. Genotypic and Phenotypic HIV Type1 in Parts of Ghana and ART. – М.: LAP Lambert Academic Publishing, 2012. – 272 с.

Edwin Brands. Place Based Monitoring in Environmental Protection. – М.: LAP Lambert Academic Publishing, 2009. – 244 с.

Believe Tevera. A Review Of Campfire Program After Two Decades Of Implementation. – М.: LAP Lambert Academic Publishing, 2013. – 52 с.

Michael Brand. The Mathematics of Justice. – М.: LAP Lambert Academic Publishing, 2010. – 84 с.

Nguyen Ke Tuong and Viviene Lukoma. Brand - The power of great success in business. – М.: LAP Lambert Academic Publishing, 2011. – 84 с.

Tanmay Chattopadhyay. Building strong brands: ways and effect. – М.: LAP Lambert Academic Publishing, 2014. – 240 с.

Branka Novcic. Strategic concept of brand building. – М.: LAP Lambert Academic Publishing, 2012. – 88 с.

Alexander Falck and Rasmus Bergqvist. Is There More To Merchandise Than Making Money. – М.: LAP Lambert Academic Publishing, 2010. – 72 с.

Naresh Patel. Building Brand Without Mass Media. – М.: LAP Lambert Academic Publishing, 2010. – 228 с.

Mads Ulrik Greenfort and Morten Hertz Larsen. Join Forces: Co-creating brand value with consumers. – М.: LAP Lambert Academic Publishing, 2011. – 144 с.

Shoaib Ali,Umair Mazhar and Surayya Aslam. Celebrity Endorsement Impact on Brand Equity,Credibility& Personality. – М.: LAP Lambert Academic Publishing, 2012. – 100 с.

Mathayo Mkumbo. Impact of advertising as a strategic tool for growth of brand equity. – М.: LAP Lambert Academic Publishing, 2010. – 72 с.

Ahmed Imran Hunjra and Ghulam Shabbir Khan Niazi. Cause Related Marketing and its Impact on Sale. – М.: LAP Lambert Academic Publishing, 2011. – 84 с.

Ming-Hsiang Hsu. Key Factors in Building Destination Brand Using Events. – М.: LAP Lambert Academic Publishing, 2011. – 88 с.

Amber Osman and Muhammad Imtiaz Subhani. A Journey from Brand Awareness to Consumer/Brand Loyalty. – М.: LAP Lambert Academic Publishing, 2012. – 76 с.

Henk Brand. Trade Liberalisation. – М.: LAP Lambert Academic Publishing, 2010. – 72 с.

Jessica van den Brand. Tino Sehgal. – М.: LAP Lambert Academic Publishing, 2015. – 56 с.

Russell Brand. Revolution. – М.: Century, 2015. – 384 с.

Moshe Brand. Mechanical Interaction Between Stent and Arterial Wall. – М.: , 2015. – 252 с.

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