Воспользуйтесь формой поиска по сайту, чтобы подобрать полный список использованной литературы.
Если вы хотите выбрать для списка литературы книги определенного года издания, достаточно дописать его к поисковому запросу.
Результаты поиска
Лучшие результаты Michael Miller. B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech). – М.: , 2012. – 368 с. The Botswana Research Group, The Botswana Research Group. Executive Report on Strategies in Botswana, 2003 edition (Strategic Planning Series). – М.: , 0. – 0 с. The Lesotho Research Group, The Lesotho Research Group. Executive Report on Strategies in Lesotho, 2003 Edition (Strategic Planning Series). – М.: , 0. – 0 с. Paul Matthaeus. They Say They Want a Revolution: What Marketers Need to Know As Consumers Take Control. – М.: , 0. – 0 с. Ulf Pillkahn. Using Trends and Scenarios as Tools for Strategy Development: Shaping the Future of Your Enterprise. – М.: , 2008. – 400 с. Direct Marketing: Strategy, Planning, Execution. – М.: , 2000. – 600 с. Дополнительные результаты Julia Peis. Future trends in conference tourism: Successful marketing strategies. – М.: , 2012. – 188 с. Mark E. Hill. Marketing Strategy: The Thinking Involved. – М.: , 2012. – 360 с. P A Flanagan. How To Write Your Marketing Plan: Easy To Follow Template. Sample Marketing Plan Included. (Volume 2). – М.: , 2012. – 46 с. Malcolm McDonald. Marketing Plans: A Complete Guide in Pictures. – М.: , 2012. – 168 с. Elisbaet Holm. Marketing Strategies for Self-Published Books: Everything you need to know about local, online and nationwide marketing strategies as well as self-employment taxes. (Volume 1). – М.: , 2012. – 66 с. Barry Feig. Winning Marketing Strategies. – М.: Prentice Hall, 1999. – 382 с. Richard Hall. Brilliant Marketing: What the best marketers know, do and say (2nd Edition). – М.: , 2012. – 336 с. Steve Houston. Internet Marketing Blueprint For Doctors: Set Your Practice Apart Using These NEW Internet Marketing Strategies!. – М.: , 2012. – 154 с. Sharan Jagpal. Marketing Strategy and Uncertainty. – М.: , 0. – 0 с. Warren J. Keegan. Global Marketing Management (7th Edition). – М.: , 0. – 0 с. Marketing Plans That Work 2nd Edition. – М.: , 0. – 0 с. Norton Paley. The Manager's Guide to Competitive Marketing Strategies, Second Edition. – М.: , 0. – 0 с. Ilan Alon. Chinese Economic Transition and International Marketing Strategy. – М.: , 0. – 0 с. Marketing Finance : Turning Marketing Strategies into Shareholder Value. – М.: , 0. – 0 с. David Brown, Kassandra Bentley. All About Stock Market Strategies : The Easy Way To Get Started. – М.: , 0. – 0 с. Jake Bernstein. Stock Market Strategies That Work. – М.: McGraw-Hill, 2001. – 288 с. Lawrence Friedman. Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably. – М.: Butterworth-Heinemann, 2002. – 294 с. Tim Berry, Doug Wilson. On Target : The Book on Marketing Plans. – М.: , 0. – 0 с. Hans Peter Brondmo. The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships. – М.: , 0. – 0 с. E. J. Nijssen, Ruud T. Frambach, Edwin J. Nijssen. Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach. – М.: , 0. – 0 с. Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche. Marketing Strategy: A Decision-Focused Approach. – М.: , 0. – 0 с. Michael R. Czinkota, Bob Donath, Ilkka A. Ronkainen. Mastering Global Markets: Strategies for Today's Trade Globalist. – М.: , 0. – 0 с. Ronald G. Drozdenko, Perry D. Drake. Optimal Database Marketing: Strategy, Development, and Data Mining. – М.: , 0. – 0 с. Barry J. McLeish. Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series). – М.: , 0. – 0 с. Ralph F. Wilson. Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide. – М.: John Wiley and Sons, Ltd, 2002. – 278 с. Deborah Brown-Volkman. Four Steps To Building A Profitable Coaching Practice: A Complete Marketing Resource Guide For Coaches. – М.: iUniverse, 2003. – 154 с. Frederick E. Webster. Industrial Marketing Strategy, 3rd Edition. – М.: , 0. – 0 с. Lois K. Geller. Response: The Complete Guide to Profitable Direct Marketing. – М.: , 0. – 0 с. Mark N. Clemente. The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion. – М.: , 0. – 0 с. Michael Dunmore. Inside-Out Marketing: How to Create an Internal Marketing Strategy. – М.: , 0. – 0 с. Subhash C. Jain. Marketing Planning and Strategy. – М.: , 0. – 0 с. Kathy C. Yohalem. Thinking Out of the Box : How to Market Your Company Into the Future. – М.: , 0. – 0 с. Roddy Mullin. Direct Marketing: A Step by Step Guide to Effective Planning and Targeting. – М.: Kogan Page, 0. – 180 с. Eric Viardot. Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library). – М.: , 0. – 0 с. Lars Tvede, Peter Ohnemus, Lars Tvede, Robert Montgomery, Peter Ohnemus. Marketing Strategies for the New Economy. – М.: , 0. – 0 с. Eric Viardot. Successful Marketing Strategy for High-Tech Firms. – М.: , 0. – 0 с. Stuart C. Rogers. Marketing Strategies, Tactics, and Techniques : A Handbook for Practitioners. – М.: , 0. – 0 с. John Westwood. The Marketing Plan: A Step-by-Step Guide. – М.: Kogan Page, 2002. – 224 с. Paul Fifield. Marketing Strategy: The Difference Between Marketing and Markerts. – М.: Elsevier, 2007. – 328 с. David Mercer. Marketing Strategy: The Challenge of the External Environment. – М.: , 0. – 0 с. CIM Coursebook 02/03 International Marketing Strategy. – М.: , 0. – 0 с. David Shepard Associates. The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy. – М.: , 0. – 0 с. Garth Hallberg. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits. – М.: John Wiley and Sons, Ltd, 1995. – 340 с. Freeman F. Gosden. Direct Marketing Success: What Works and Why. – М.: Wiley, 1989. – 248 с. Gerald Corbae, Jakob B. Jensen, Dirk Schneider. Marketing 2.0 : Strategies for Closer Customer Relationships. – М.: Springer, 2003. – 152 с. Marcia Yudkin. Internet Marketing for Less Than $500 Year: How to Attract Customers and Clients Online Without Spending a Fortune. – М.: , 0. – 0 с. Shinichi Yano, Kenichi Sato, Connie Prener. New Lanchester Strategy: Sales and Marketing Strategy for the Strong (New Lanchester Strategy). – М.: , 0. – 0 с. Brian Graham. Get Hired Fast! Tap the Hidden Job Market in 15 Days. – М.: , 2005. – 0 с. Delbert I Hawkins. Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk). – М.: , 2003. – 0 с. O. C. Ferrell. Marketing Strategy. – М.: , 2004. – 0 с. Daniel J. Polito. The Direct Marketing Cookbook : A Recipe for Getting and Keeping Customers. – М.: , 2004. – 0 с. Donna Baier Stein. The New Marketing Conversation : Creating and Strengthening Relationships Between Buyers and Sellers. – М.: , 2004. – 0 с. Aspatore Books. Leading a Marketing Team: Top Executives on Designing & Implementing Strategic Marketing Initiatives (Inside the Minds). – М.: , 2005. – 0 с. The Profit Impact of Marketing Strategy Project : Retrospect and Prospects. – М.: , 2004. – 0 с. Glen Urban. Digital Marketing Strategy: Text and Cases. – М.: , 2003. – 0 с. Orville C Walker. Marketing Strategy : A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing). – М.: , 2005. – 0 с. Richard M. S. Wilson. Strategic Marketing Management, Third Edition : planning, implementation and control. – М.: , 2005. – 0 с. Chet Meisner. The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work. – М.: , 2006. – 280 с. Isobel Doole, Robin Lowe. International Marketing Strategy. – М.: , 2004. – 416 с. Jean-Pierre Jeannet, H. David Hennessey. Global Marketing Strategies. – М.: , 2004. – 613 с. Subhash C. Jain. Marketing Planning & Strategy. – М.: , 2004. – 935 с. Robyn Blakeman. Integrated Marketing Communication: Creative Strategy from Idea to Implementation. – М.: , 2007. – 280 с. Sandra L. Barnes. On the Market: Strategies for a Successful Academic Job Search. – М.: , 2007. – 215 с. James Colborn. Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines. – М.: , 2005. – 208 с. Ruth Stevens. Trade Show & Event Marketing: Plan, Promote & Profit. – М.: , 2005. – 352 с. Direct Marketing Association. Mobile Marketing: Consumer Perpectives. – М.: , 2008. – 0 с. Jay Conrad Levinson, Brad Lovejoy. Guerrilla Street Team Guide: Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising. – М.: , 2008. – 110 с. Michael Baker. The Strategic Marketing Plan Audit. – М.: , 2008. – 120 с. Anett Janek. The Marketing Strategy of METRO Commercial Ltd. – М.: , 2008. – 96 с. Stefanie Hoffmann. Brand Management by Using Special Marketing Strategies. – М.: , 2008. – 72 с. Talil H. Abrhiem. A Successful Arab-American Marketing Strategy. – М.: , 2008. – 188 с. Moid Siddiqui, R H Khwaja. The Acrobatics of CHANGE: Concepts, Techniques, Strategies and Execution (Response Books). – М.: , 2008. – 304 с. Richard M. S. Wilson and Colin Gilligan. Strategic Marketing Management: Planning, Implementation & Control. – М.: Elsevier Butterworth-Heinemann, 2008. – 888 с. Alison Williams, Roddy Mullin. The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing. – М.: , 2009. – 272 с. Rainer Matiasek. Marketing Strategies of International Retail Banks: Between Standardization and Adaptation in Central and Eastern Europe. – М.: , 2009. – 84 с. Barry J. McLeish. Successful Marketing Strategies for Nonprofit Organizations. – М.: , 2010. – 272 с. Alexandru Panuta. Improvement of Marketing Strategies within Mendil Industries: Definition of Marketing and its Evolution, Functions of Marketing,Marketing Orientations, Marketing Research. – М.: , 2010. – 80 с. Paul Fifield. Marketing Strategy Masterclass. – М.: , 2010. – 628 с. Helen Meek. CIM Coursebook 01/02 Strategic Marketing Management: Planning and Control. – М.: , 2010. – 312 с. Troy Waugh. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms. – М.: , 2004. – 266 с. Freeman F. Gosden. Direct Marketing Success. – М.: , 1990. – 248 с. Lars Tvede. Marketing Strategies for the New Economy. – М.: , 2001. – 256 с. Frederick E. Webster Jr. Industrial Marketing Strategy. – М.: , 1991. – 366 с. Mark S. Bacon. Do–It–Yourself Direct Marketing. – М.: , 1991. – 274 с. Mark S. Bacon. Do–It–Yourself Direct Marketing. – М.: , 1997. – 304 с. John Kremer. The Complete Direct Marketing Sourcebook. – М.: , 1992. – 288 с. John Kremer. The Complete Direct Marketing Sourcebook. – М.: , 1992. – 288 с. Frederick E. Webster Jr. Industrial Marketing Strategy. – М.: , 1984. – 322 с. Viju Mathew. Marketing Strategies: Application Keybook. – М.: , 2011. – 180 с. David Ford. Business Marketing Strategy. – М.: , 2000. – 400 с. Orville C. Walker Jr., Harper W. Boyd. Marketing Strategy: A Decision Focused Approach. – М.: McGraw-Hill Irwin, 2010. – 384 с. Successful Direct Marketing Methods. – М.: , 2008. – 592 с. Direct Marketing: Strategy, Planning, Execution. – М.: , 2000. – 600 с. Consumer Behavior And Marketing Strategy (European). – М.: , 2011. – 0 с. 2,239 Tested Secrets For Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets. – М.: , 2011. – 368 с. Barry Johnson. Algorithmic Trading and DMA: An introduction to direct access trading strategies. – М.: 4Myeloma Press, 2010. – 592 с. Richard M. Trottier. Middle Market Strategies. – М.: , 2009. – 288 с. Dh Perkins. Market Control & Planning in Communist China. – М.: , 1974. – 300 с. Andrea Barrett. Market Control & Planning in Communist China. – М.: , 2003. – 272 с. COLLIER. THINK LIKE A ROCK STAR: HOW TO CREATE SOCIAL MEDIA AND MARKETING STRATEGIES THAT TURN CUSTOMERS INTO FANS. – М.: , 2013. – с. DALGIC. CUSTOMER-ORIENTED MARKETING STRATEGY: THEORY AND PRACTICE. – М.: , 2013. – с. FRANCE. MARKETING STRATEGY FOR SMALL-TO MEDIUM-SIZED MANUFACTURERS: A PRACTICAL GUIDE FOR GENERATING GROWTH, PROFIT, AND SALES. – М.: , 2013. – с. Melina Politi. Social Media Marketing Strategy. – М.: LAP Lambert Academic Publishing, 2013. – 160 с. Roselyne Tuitoek Mang'ira. Developing Marketing Strategies. – М.: LAP Lambert Academic Publishing, 2011. – 124 с. Jared Hasea. Effects of Working capital management and Marketing strategies. – М.: LAP Lambert Academic Publishing, 2014. – 64 с. Dr. Manjula Kola. SOCIAL MARKETING STRATEGY FOR NUTRITION COMMUNICATION. – М.: LAP Lambert Academic Publishing, 2010. – 292 с. Ester Ernest. Marketing Strategies used by Academic Libraries. – М.: LAP Lambert Academic Publishing, 2014. – 124 с. Fenny I Nyotowijoyo. Marketing Strategy for Indonesian Rattan Furniture in the Netherlands. – М.: LAP Lambert Academic Publishing, 2009. – 140 с. Sylvia Kovandova. Marketing strategy for new market development. – М.: LAP Lambert Academic Publishing, 2014. – 88 с. Yogesh D. Mahajan. Marketing Strategies of Chinese products in India. – М.: LAP Lambert Academic Publishing, 2012. – 368 с. Yacine Chemssi. Health-oriented Marketing Strategies and their Impact on the Consumers. – М.: LAP Lambert Academic Publishing, 2013. – 112 с. Mohammednour Eltahir. Services Marketing Strategies. – М.: LAP Lambert Academic Publishing, 2013. – 168 с. Muhammad Ishtiaq Ishaq. Marketing Strategy and Business Unit Performance. – М.: LAP Lambert Academic Publishing, 2013. – 104 с. Beatrice Jemaiyo. Marketing Strategies Related to Regional Integration Challenges. – М.: LAP Lambert Academic Publishing, 2012. – 88 с. Nitya Sharma. Marketing Strategies of Small Scale Industries in Punjab. – М.: Scholars' Press, 2014. – 428 с. Chalachew Adege Eshetu. Assessment of Marketing Strategy A case of Brewery Industry. – М.: LAP Lambert Academic Publishing, 2011. – 68 с. Margarita Isoraite. Particula?rities of Internet Marketing Strategy Formation. – М.: LAP Lambert Academic Publishing, 2013. – 72 с. Dr. Noelle O''Connor,Dr Sheila Flanagan and Prof. David Gilbert. A Film Marketing Action Plan for Film Induced Tourism Destinations. – М.: LAP Lambert Academic Publishing, 2009. – 304 с. Alexandru Panuta. Improvement of Marketing Strategies within Mendil Industries. – М.: LAP Lambert Academic Publishing, 2010. – 80 с. Nexhbi Veseli,Veland Ramadani and Gadaf Rexhepi. DIRECT MARKETING AND SMALL BUSINESSES. – М.: LAP Lambert Academic Publishing, 2010. – 96 с. Angela REPANOVICI. MARKETING STRATEGIES FOR DIGITAL REPOSITORIES. – М.: LAP Lambert Academic Publishing, 2010. – 224 с. Henok Heruy Gizaw. Industrial Goods Marketing Strategy. – М.: LAP Lambert Academic Publishing, 2012. – 116 с. Mosarrat Farhana. Effective Marketing Strategy for the Leading Antiseptic Brand. – М.: LAP Lambert Academic Publishing, 2012. – 96 с. Aamer Shahzad and Syed Nadeem Hussain Shah. Environmental Friendliness: Profitable Marketing Strategy in Recession. – М.: LAP Lambert Academic Publishing, 2012. – 76 с. Sinee Sankrusme. Whisky Marketing Strategies Before Liquor Liberalization. – М.: LAP Lambert Academic Publishing, 2015. – 216 с. Ghazal Masarrat. Marketing Strategies, Consumer’s Cooperative in India (U.P.), Concept. – М.: LAP Lambert Academic Publishing, 2014. – 224 с. Hana Coufalova. Marketing Strategy for Medical Devices. – М.: LAP Lambert Academic Publishing, 2012. – 112 с. Rowland Enwuzuruike Worlu. Marketing Strategies of Nigerian Political Parties. – М.: LAP Lambert Academic Publishing, 2011. – 244 с. AKINYELE SAMUEL TAIWO and ODUTOLA SOPHIA OPEYEMI. IMPACT OF MARKETING STRATEGIES. – М.: LAP Lambert Academic Publishing, 2011. – 88 с. Daan Herbes. Social media marketing for direct selling tour operators. – М.: LAP Lambert Academic Publishing, 2011. – 124 с. Omotayo Adegbuyi. Marketing strategies and performance of agricultural marketing firms. – М.: LAP Lambert Academic Publishing, 2011. – 452 с. Faheem Shahzad. Impact of Direct Marketing on Customer Satisfaction. – М.: LAP Lambert Academic Publishing, 2011. – 60 с. Sevita Frety. Green Marketing Strategy in Enhancing Consumer's Green Level. – М.: LAP Lambert Academic Publishing, 2011. – 128 с. T.S. Uma Rani and Natarajan Panchanatham. Customers' Perception towards Marketing Strategies of Commercial Banks. – М.: Scholars' Press, 2014. – 284 с. Sunil Kumar Yadav. Marketing strategy of HUL food product's for Customer. – М.: LAP Lambert Academic Publishing, 2013. – 112 с. Datta Devadkar and M. D. Lawrance. A Comparative Study of Marketing Strategies. – М.: LAP Lambert Academic Publishing, 2014. – 216 с. Ann W. Wacira. Student Choice of Universities & Relationship with Marketing Strategy. – М.: LAP Lambert Academic Publishing, 2015. – 68 с. Krishna Raj. Pharmaceutical Marketing Strategies. – М.: LAP Lambert Academic Publishing, 2013. – 236 с. Kaberi Bhattacharyya. An Insight to the Marketing Strategies of Select FMCG Brands in India. – М.: LAP Lambert Academic Publishing, 2015. – 148 с. Troy Waugh. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms. – М.: , 2015. – с. Лучшие результаты Ничего не найдено Дополнительные результаты Наука человековедения. интервью с Д. Уолтоном, профессором London Metropolitan University, экспертом CIPD. Chartered Institute of Personnel and Development, автором программы Master of Arts in Human Resource Strategies. И. Смирнова, "Кадровый менеджмент", № 5, июль-август 2007. Программа Executive МВА. интервью с M. Зайцевым, заместителем директора ИБДА АНХ при правительстве РФ. "Управление персоналом", № 12, июнь 2007. Качество пудинга оценивается тем, с каким аппетитом его едят. интервью с М. Богдановым, председателем правления группы "Консорт", генеральным представителем в России/СНГ Международной федерации Executive Search. IESF. "Управление персоналом", № 20, октябрь 2006. Бюджетирование страховой компании на базе Oracle Enterprise Planning and Budgeting. Д.В. Лесоводский, "Финансовый менеджмент в страховой компании", № 3, III квартал 2006. Интервью со С. Сметаной, Executive Search Team Leader, PB Group. "Управление персоналом", № 10, май 2006. Интервью с А. Комаровым, партнером компании RusHunt Executive search. "Управление персоналом", № 10, май 2006. Экспертное мнение. интервью с М.Ю. Богдановым, председателем совета директоров консалтинговой группы "КОНСОРТ", генеральным представителем в России/СНГ Международной федерации Executive Search. IESF. "Управление персоналом", № 9, май 2006. Будущее сегодня не такое, каким было вчера. интервью с Хоакином Урибарри Царрансом. Joaquin Uribarri Zarranz, руководителем департамента маркетинга и инноваций программ executive education испанского Instituto de Empresa. Р. Крецул, "Кадровый менеджмент", № 3, апрель 2006. Еxecutive search - это знания, которых нет у рекрутеров. интервью с М. Мягковой, владельцем компании Perfect Search Company, Executive Search & Professional Recruitment. "Управление персоналом", № 23, декабрь 2005. Open Plan - система календарного планирования и контроля за реализацией проектов. Н. Герасименко, "Финансовая газета. Региональный выпуск", № 43, октябрь 2005. Как стать объектом поиска консультантов по Executive search?. интервью с О. Тарасовой, партнером, заместителем генерального директора Группы консалтинговых компаний "Наш Мир", специалистом по подбору высших управленческих кадров для предприятий ТЭКа, металлургии, машиностроения. "Управление персоналом", № 19, октябрь 2005. Обращайте внимание на мелочи". интервью с О. Суворовой, управляющим партнером компании Suvorova & Partners Executive Search. "Управление персоналом", № 18, сентябрь 2005. Интервью с В.Н. Барановым, президентом некоммерческой организации "Союз независимых производителей газа", выпускником 2005., программа Executive МВА "Стратегическое управление". "Управление персоналом", № 17, сентябрь 2005. Два монитора извольте, кофе-машину, широкое кресло, свободный график.... интервью с Ю. Малягановой, директором департамента управления персоналом SUP Media, А. Найко, специалистом по подбору персонала компании CUSTIS, А. Шевченко, руководителем отдела по подбору персонала компании Veeam Software в Европе и регионе Emerging Markets. В. Гусева, "Управление персоналом", N 9, май 2012 г. У сотрудника есть все ресурсы, чтобы состояться. интервью с С. Чумаковой, основателем и директором, ведущим мастер-коучем и преподавателем Международной академии коучинга. МАК [International Coach Academy. ICA], президентом ICF России, Executive Coach, членом общественного совета Ассоциации менеджеров. Ф. Кульпин, "Управление персоналом", N 8, апрель 2011 г. Случай из практики поиска менеджера методом EXECUTIVE SEARCH. Ю. Котова, "Управление персоналом", № 8, апрель 2008. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Сергей Здравствуйте, Светлана! Я так Вас и не поблагодарил за качественную консультацию и работу после вашего сопровождения... Спасибо Вам огромное! Я защитился на "отлично". Даже поступали вопросы о том, не проходил ли я там практику :) Светлана! Вы все еще продолжаете консультировать, или больше не будете этим заниматься? - Я спрашиваю потому, что если меня кто-нибудь будет спрашивать - я обязательно буду рекомендовать Вас. Еще раз спасибо! Всего Вам самого наилучшего!