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Лучшие результаты

  1. Rowena Tan Chu Jie,Olivia Lee Hup Kee and Shawn Ho Zhi-Wei. MCDONALD'S BRAND EXTENSION INTO MCCAFE. – М.: LAP Lambert Academic Publishing, 2010. – 56 с.

Дополнительные результаты

  1. Catherine Hardwicke. Twilight: Director's Notebook: The Story of How We Made the Movie Based on the Novel by Stephenie Meyer. – М.: Little, Brown Young Readers, 2009. – 176 с.
  2. Matt Haig. Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. – М.: Kogan Page, 2003. – 310 с.
  3. David A. Aaker. Building Strong Brands. – М.: Free Press, 1995. – 400 с.
  4. David A. Aaker. Managing Brand Equity. – М.: Free Press, 2003. – 300 с.
  5. Рэй Крок, Роберт Андерсен. McDonald's. Как создавалась империя. – М.: Альпина Паблишер, 2012. – 264 с.
  6. Jack Trout. A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius. – М.: John Wiley and Sons, Ltd, 2003. – 128 с.
  7. Steve Marx. Close Like The Pros: Replace Worn-Out Tactics with the Powerful Strategy of Interactive Selling. – М.: , 2012. – 304 с.
  8. John A. Davis. The Olympic Games Effect: How Sports Marketing Builds Strong Brands. – М.: , 2012. – 256 с.
  9. Carolin Wobben. Brand Extensions: Keys to success in international marketing. – М.: , 2012. – 108 с.
  10. John McDonald. A Ghost's Memoir: The Making of Alfred P. Sloan's My Years with General Motors. – М.: , 0. – 0 с.
  11. Jean Murray Cole. This Blessed Wilderness: Archibald McDonald's Letters from the Columbia, 1822-44. – М.: , 0. – 0 с.
  12. Forbes Magazine Staff, Daniel Gross. ForbesA® Greatest Business Stories of All Time. – М.: , 0. – 0 с.
  13. Ross Yockey. McColl: The Man With America's Money. – М.: , 0. – 0 с.
  14. Joe L. Kincheloe. The Sign of the Burger: McDonald's and the Culture of Power (Labor in Crisis). – М.: , 0. – 0 с.
  15. Johan Norberg, Roger Tanner, JULIAN SANCHEZ. In Defense of Global Capitalism. – М.: , 0. – 0 с.
  16. Jagdish Sheth, Rajendra Sisodia. The Rule of Three: Surviving and Thriving in Competitive Markets. – М.: , 0. – 0 с.
  17. Dara O'Rourke. Community-Driven Regulation: Balancing Development and the Environment in Vietnam (Urban and Industrial Environments). – М.: , 0. – 0 с.
  18. Richard Swedberg. Principles of Economic Sociology. – М.: , 0. – 0 с.
  19. Orru Marco, Nicole Woolsey Biggart, Gary G. Hamilton, Marco Orru. The Economic Organization of East Asian Capitalism. – М.: , 0. – 0 с.
  20. Peter M. Birkeland. Franchising Dreams: The Lure of Entrepreneurship in America. – М.: , 0. – 0 с.
  21. Ivan Png. Managerial Economics. – М.: , 0. – 0 с.
  22. Hector E. Schamis. Re-Forming the State : The Politics of Privatization in Latin America and Europe (Interests, Identities, and Institutions in Comparative Politics). – М.: , 0. – 0 с.
  23. Thomas T. Smith. The U.S. Army and the Texas Frontier Economy, 1845-1900 (Texas A&m University Military History Series, 65). – М.: , 0. – 0 с.
  24. Barbara F. Reskin, Patricia A. Roos. Job Queues, Gender Queues: Explaining Women's Inroads into Male Occupations (Women in the Political Economy Series). – М.: , 0. – 0 с.
  25. Allan J. Kimmel. Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors. – М.: , 0. – 0 с.
  26. Mike Bobo, Spike Dykes. Principles of Coaching Football. – М.: Benjamin-Cummings Publishing Company, 1997. – 287 с.
  27. Cameron Lynne MacDonald, Carmen Sirianni. Working in the Service Society (Labor and Social Change Series). – М.: , 0. – 0 с.
  28. Thomas J. Hackett, Valerie C. Williams. Documenting Job Content: An Approach to Job & Work Analysis (Building Blocks Series Vol. 6). – М.: , 0. – 0 с.
  29. Daniel Gross. Forbes Greatest Business Stories of All Time. – М.: John Wiley and Sons, Ltd, 1996. – 368 с.
  30. Jeffrey A. Krames, Jeffrey Krames. The Welch Way : 24 Lessons From The Worlds Greatest CEO. – М.: , 0. – 0 с.
  31. Robert Hargrove. E-Leader: Reinventing Leadership in a Connected Economy. – М.: Perseus Books Group, 2001. – 272 с.
  32. Mark E. Parry. Strategic Marketing Management: A Means-End Approach. – М.: , 0. – 0 с.
  33. Fran Berman. Trash to Cash: How Businesses Can Save Money and Increase Profits. – М.: , 0. – 0 с.
  34. Jose Bove. The World Is Not for Sale: Farmers Against Junk Food. – М.: , 0. – 0 с.
  35. Herman M. Schwartz. States Versus Markets: The Emergence of a Global Economy. – М.: , 0. – 0 с.
  36. Robin Leidner. Fast Food, Fast Talk: Service Work and the Routinization of Everyday Life. – М.: , 0. – 0 с.
  37. Stephanie J. Shaw. What a Woman Ought to Be and to Do: Black Professional Women Workers During the Jim Crow Era (Women in Culture and Society). – М.: , 0. – 0 с.
  38. James A. Gross, Gross James. Workers' Rights As Human Rights. – М.: , 0. – 0 с.
  39. Not Available. Unlocking the Employment Potential in the Middle East and North Africa: Toward a New Social Contract (Orientations in Development,). – М.: , 0. – 0 с.
  40. Altagracia Ortiz. Puerto Rican Women and Work: Bridges in Transnational Labor (Puerto Rican Studies Series). – М.: , 0. – 0 с.
  41. Martin F. Murphy. Dominican Sugar Plantations: Production and Foreign Labor Integration. – М.: , 0. – 0 с.
  42. Nicholas R. Lardy. Foreign Trade and Economic Reform in China, 1978-1990. – М.: , 0. – 0 с.
  43. Robert Repetto, Duncan Austin. Pure Profit : The Financial Implications of Environmental Performance. – М.: , 0. – 0 с.
  44. Planning, NAB Research. The Television Industry: A Market by Market Review. – М.: , 0. – 0 с.
  45. John Goodchild, Clive Callow. Brands: Visions and Values. – М.: , 0. – 0 с.
  46. Yoram S. Carmeli, Kalman Applbaum. Consumption and Market Society in Israel. – М.: , 0. – 0 с.
  47. Anne S. Tsui, Chung-Ming Lau. The Management of Enterprises in the People's Republic of China. – М.: , 0. – 0 с.
  48. Myles Wilson Walker. How to Identify High Profit Elliott Wave Trades in Real-Time. – М.: Windsor Books, 2001. – 218 с.
  49. W. Randall Jones, Julie M. Fenster. The Greatest Stock Picks of All Time: Lessons on Buying the Right Stock at the Right Time. – М.: , 0. – 0 с.
  50. Tony Plummer. Forecasting Financial Markets: The Psychology of Successful Investing. – М.: , 0. – 0 с.
  51. Douglas Barry. Wisdom for a Young Ceo: Incredible Letters and Inspiring Advice from Today's Business Leaders. – М.: Running Press Book Publishers, 2004. – 176 с.
  52. Brandon Steiner. The Business Playbook: Leadership Lessons From the World of Sports. – М.: , 0. – 0 с.
  53. Marc Gobe. Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy. – М.: , 0. – 0 с.
  54. Merry Baskin, Mark Earls. Brand New Brand Thinking: Brought to Life by 11 Experts Who Do. – М.: , 0. – 0 с.
  55. Duane E. Knapp, Christopher W. Hart. The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company. – М.: , 0. – 0 с.
  56. Winslow Johnson, Winslow "Bud" Johnson. Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns. – М.: , 0. – 0 с.
  57. Paul Temporal, K. C. Lee. Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. – М.: , 0. – 0 с.
  58. Kathleen E. Monahan. Balanced Measures for Strategic Planning: A Public Sector Handbook. – М.: , 0. – 0 с.
  59. Vicki M. Hobbs, J. Scott Christianson. Virtual Classrooms: Educational Opportunity Through Two-Way Interactive Television. – М.: , 0. – 0 с.
  60. Ron Krannich. The Treasures and Pleasures of Thailand (Fourth Edition). – М.: Impact Publications, 2000. – 384 с.
  61. Peter Birkeland. Franchising Dreams: The Lure of Entrepeneurship in America. – М.: , 0. – 0 с.
  62. Вильям Гулд. Бизнес на примере McDONALD'S. – М.: МАК Медиа, 2001. – 48 с.
  63. Dan Coughlin. Corporate Catalysts: How To Make Your Company More Successful, Whatever Your Title, Income, or Authority. – М.: , 2005. – 0 с.
  64. World Economy: Global Trade Policy 2004 (World Economy Special Issues). – М.: , 2005. – 0 с.
  65. Quentin R., Jr. Skrabec. St. Benedict's Rule for Business Success. – М.: , 2003. – 0 с.
  66. Peggy Smedley. Mending Manufacturing: How America Can Manufacture Its Survival. – М.: , 2004. – 0 с.
  67. Quality into the 21st Century: Perspectives on Quality and Competitiveness for Sustained Performance. – М.: , 2003. – 0 с.
  68. David Batstone. Saving the Corporate Soul--and (Who Knows?) Maybe Your Own: Eight Principles for Creating and Preserving Wealth and Well-Being for You and Your Company Without Selling Out. – М.: , 2003. – 0 с.
  69. Mark E. Parry. Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series). – М.: , 2004. – 0 с.
  70. Robert Bond. How Much Can I Make? (How Much Can I Make?). – М.: , 2004. – 0 с.
  71. Stephen Brown. Wizard! : Harry Potter's Brand Magic (Great Brand Stories series). – М.: , 2005. – 0 с.
  72. David E. Carter. American Corporate Identity 2006 (American Corporate Identity). – М.: Collins Design, 2005. – 320 с.
  73. Conrad Lashley. Organization Behaviour for Leisure Services. – М.: , 2003. – 272 с.
  74. John F. Love. McDonald's: Behind The Arches. – М.: Bantam, 1995. – 196 с.
  75. Sandra Sellani. What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient. – М.: , 2007. – 301 с.
  76. Dick Martin. Rebuilding Brand America: What We Must Do to Restore Our Reputation And Safeguard the Future of American Business Abroad. – М.: , 2007. – 296 с.
  77. Jonathan Teller-Elsberg , Nancy Folbre, James Heintz, The Center for Popular Economics. Field Guide to the U.S. Economy: A Compact and Irreverent Guide to Economic Life in America, Revised and Updated Edition. – М.: , 2006. – 240 с.
  78. Kevin O'Keefe. The Average American: The Extraordinary Search for the Nation's Most Ordinary Citizen. – М.: , 2005. – 257 с.
  79. Richard L. Sandhusen. Marketing. – М.: Barron's Educational Series, 2008. – 624 с.
  80. C. Fred Bergsten, Charles Freeman, Nicholas R. Lardy, Derek J. Mitchell. China's Rise: Challenges and Opportunities. – М.: , 2008. – 256 с.
  81. Tetteh A. Kofi and Asayehgn Desta. Saga of African Underdevelopment: A Viable Approach for Africa's Sustainable Development in the 21st Century. – М.: , 2008. – 346 с.
  82. John F. Love. Mcdonald's: Behind the Arches. – М.: , 2008. – 486 с.
  83. Kristijan Petkoski. Brand Portfolio Strategy: The Interactive Effect of Perceived Fit, BrandPortfolio Strategy, and Differentiation on BrandExtension Evaluations. – М.: , 2008. – 68 с.
  84. Tatiana Soto J. Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model. – М.: , 2008. – 108 с.
  85. Stefan H. Worm. Ingredient Branding as a Brand Building Instrument: How Ingredient Brands Gain from Co-Branded Extensions. – М.: , 2008. – 120 с.
  86. Johan Van Overtveldt. Bernanke's Test: Ben Bernanke, Alan Greenspan, and the Drama of the Central Banker. – М.: Agate, 2009. – 288 с.
  87. Ларри Лайт, Джоан Киддон. Возрождение бренда. Шесть принципов. Вдохните в свой бренд новую жизнь вместе с McDonald's. – М.: Символ-Плюс, 2009. – 208 с.
  88. Daniela Santos Quartino. New Lobbies & Waiting Rooms. – М.: Collins Design, 2008. – 334 с.
  89. Xtra-Restaurants. – М.: Pace Publishing Limited, 2007. – 228 с.
  90. Jing Luo. Business and Technology in China (Understanding China Today). – М.: , 2010. – 168 с.
  91. Colm McCormack. Just Manage THEM!: Effective People Management for Today's Manager. – М.: , 2010. – 248 с.
  92. Theo Stephan Williams. The Interior Designer's Guide to Pricing, Estimating, and Budgeting (Second Edition). – М.: , 2010. – 256 с.
  93. Andrew Exum. This Man's Army. – М.: Gotham, 2005. – 256 с.
  94. David Vise, Mark Malseed. The Google Story: For Google's 10th Birthday. – М.: , 2008. – 352 с.
  95. Carlo Petrini. Terra Madre: Forging a New Global Network of Sustainable Food Communities. – М.: , 2010. – 208 с.
  96. Hans–Johann Glock. A Wittgenstein Dictionary. – М.: , 1995. – 416 с.
  97. Everything I Know About Business I Learned At Mcdonald'S: The 7 Leadership Principles That Drive Break Out Success. – М.: , 2011. – 256 с.
  98. Social Psychology And Health. – М.: , 2011. – 376 с.
  99. Sandra Calvert. Children's Journeys Through the Information Age. – М.: , . –  с.
  100. Randine Lewis. The Infertility Cure: The Ancient Chinese Wellness Program for Getting Pregnant and Having Healthy Babies. – М.: Little, Brown and Company, 2004. – 240 с.
  101. Ching-He Huang. Ching's Chinese Food in Minutes. – М.: HarperCollins, 2009. – 240 с.
  102. Mary McDonald. Mary McDonald: Interiors: The Allure of Style. – М.: Rizzoli, 2013. – 272 с.
  103. Robert Nickelsberg. Afghanistan: A Distant War. – М.: , 2013. – 192 с.
  104. А.Л. Хазин. Icons of Azerbaijan: Azerbaijan's Brand Book. – М.: Key Group, 2014. – 200 с.
  105. Bobby Umar, Carl S. Pyrdum III. Gmat. – М.: Barron's Educational Series, 2014. – 782 с.
  106. A. S. Byatt. Portraits in Fiction. – М.: Vintage, 2002. – 128 с.
  107. Mayoor Sunilkumar. The virtual obesogenic environment. – М.: LAP Lambert Academic Publishing, 2012. – 84 с.
  108. Renata Britto. Branding and Communication on Twitter. – М.: LAP Lambert Academic Publishing, 2012. – 108 с.
  109. Omotayo Sindiku and Oladele Osibanjo. Some Priority Heavy metals in Children's toys imported into Nigeria. – М.: LAP Lambert Academic Publishing, 2011. – 144 с.
  110. Hui Cao. The European Union's Climate Change Policy. – М.: LAP Lambert Academic Publishing, 2012. – 140 с.
  111. Nicholas Bernhard. China’s Economic Expansion into South America. – М.: LAP Lambert Academic Publishing, 2012. – 136 с.
  112. Chengfei Ying. Strategies for English-Chinese Translation of Children’s Literature. – М.: LAP Lambert Academic Publishing, 2011. – 76 с.
  113. Teresita Santiago. Children's Perception of English as a Second Language. – М.: LAP Lambert Academic Publishing, 2014. – 220 с.
  114. Ishtiaq Ahmad Din,Aamir Sohail and Kashif Shahzad. Role of CSR to create positive positioning in country branding. – М.: LAP Lambert Academic Publishing, 2010. – 92 с.
  115. Reham El-Hennawy. Is Brand Equity measured by Multinationals in Egypt?. – М.: LAP Lambert Academic Publishing, 2014. – 108 с.
  116. Fahima Siddiqua and Mohammad Mofizur Rahman Jahangir. Brand Extensions of Fast Moving Consumer Goods. – М.: LAP Lambert Academic Publishing, 2011. – 120 с.
  117. Olugbenga Ashaolu and Syed Ahmed. The Effects of Advertising on Brand Equity: A Case Study of Tribune. – М.: Scholars' Press, 2014. – 156 с.
  118. Shad Ahmad Khan. Consumer preferences in Shampoo brand Selection. – М.: LAP Lambert Academic Publishing, 2012. – 80 с.
  119. Christina Mehnert. Brand Extension. – М.: LAP Lambert Academic Publishing, 2013. – 144 с.
  120. Mohib Ullah Durrani,MUHAMMAD TARIQ and Syed Abid Hussain. Brand Extensions in Pakistan. – М.: LAP Lambert Academic Publishing, 2010. – 124 с.
  121. Rowena Tan Chu Jie,Olivia Lee Hup Kee and Shawn Ho Zhi-Wei. MCDONALD'S BRAND EXTENSION INTO MCCAFE. – М.: LAP Lambert Academic Publishing, 2010. – 56 с.
  122. Suleyman Serhanoglu. Branding Technical Services - a case study on SWECO's brand. – М.: LAP Lambert Academic Publishing, 2011. – 68 с.
  123. Boris Dzholev. MINI-A Rebirth of An Iconic Brand. – М.: LAP Lambert Academic Publishing, 2011. – 68 с.
  124. Dhananjay Bapat. Brand Extensions in Indian Context. – М.: LAP Lambert Academic Publishing, 2012. – 192 с.
  125. Hanan Rafique. Brandization - Through Brand Extensions. – М.: LAP Lambert Academic Publishing, 2012. – 92 с.
  126. Husnuye Kamanli. BP’s Brand Image: “The Slow-Motion” Disaster. – М.: LAP Lambert Academic Publishing, 2012. – 108 с.
  127. Sarwat Afzal. Factors Influencing Successful Brand Extension. – М.: LAP Lambert Academic Publishing, 2012. – 76 с.
  128. Lee Geraghty. Assessing brand loyalty in the Irish alcohol market. – М.: LAP Lambert Academic Publishing, 2010. – 140 с.
  129. Konstantinos Ioannidis. Corporate Social Responsibility and Brand Trust. – М.: LAP Lambert Academic Publishing, 2010. – 64 с.
  130. Mathayo Mkumbo. Impact of advertising as a strategic tool for growth of brand equity. – М.: LAP Lambert Academic Publishing, 2010. – 72 с.
  131. Marija Simanskaite. Generation of Artist''s Brand Image in Fine Art Licensing Business. – М.: LAP Lambert Academic Publishing, 2011. – 72 с.
  132. Francesca Boglione. BRAND EXTENSION EFFECT ON PARENT BRAND: EVIDENCE FROM A LUXURY CONTEXT. – М.: LAP Lambert Academic Publishing, 2011. – 152 с.
  133. Tom Page. Brand Identity in Consumer-driven Product markets. – М.: LAP Lambert Academic Publishing, 2011. – 64 с.
  134. Yen Wan Li. E-Brand Extensions. – М.: LAP Lambert Academic Publishing, 2012. – 432 с.
  135. Loi Teck Hui. Turning strategies into value. – М.: LAP Lambert Academic Publishing, 2012. – 264 с.
  136. Henk Brand. Trade Liberalisation. – М.: LAP Lambert Academic Publishing, 2010. – 72 с.
  137. by (artist) Amy Butler. Amy Butler Stencils. – М.: , 2013. – 10 с.
  138. C. A. Taylor. Inside HBO's Game of Thrones: Season 3 & 4. – М.: Chronicle Books, 2014. – 192 с.
  139. Icons of Armenia: Armenia's Brand Book. – М.: Key Group, 2014. – 248 с.
  140. Yamamoto & Yohji. – М.: , . –  с.

Лучшие результаты

Ничего не найдено

Дополнительные результаты

  1. У российского рынка структурного финансирования неплохие перспективы. интервью с И. Пенкиной, ведущим аналитиком Standard & Poor's. Е.Е. Смирнов, "Управление в кредитной организации", № 3, май-июнь 2007.
  2. Standard & Poor's о банках России в 2005 году. И.Е. Смирнов, "Банковское кредитование", № 3, III квартал 2005.
  3. Договор страхования Десенналь". интервью с Ж. Туччеллой, руководителем сектора страхования рисков "Десенналь" и скрытых дефектов департамента SCOR Business Solutions компании SCOR Global P&C S.E.. С. Дедиков, "Юридическая и правовая работа в страховании", N 3, III квартал 2012 г.
  4. Управление рисками трансграничной морской перевозки продуктов переработки нефти; эволюция методов начисления компенсации. на примере деятельности IOPC FUND's. Н.Г. Скачков, "Lex Russica", N 3, май-июнь 2012 г.

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Александра
Диплом после вашего сопровождения преподавателю очень понравился, но он все равно не удержался от корректировки. Большое Человеческое Спасибо!