Подбор литературы для самостоятельной научной студенческой работы

Michel Chevalier, Michel Gutsatz. Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support. – М.: , 2012. – 384 с.

Martin Randolph. Reputationsmanagement und Corporate Branding in Deutschland: Eine Bestandsaufnahme (German Edition). – М.: , 2012. – 60 с.

Mario Lukas. Audio Branding: Von der Geschaftsidee zum Marketing-Konzept (German Edition). – М.: , 2012. – 128 с.

David McNally and Karl D Speak. Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are. – М.: , 2012. – 208 с.

Sandra Meister. Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer. – М.: , 2012. – 316 с.

Erika Napoletano. The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters). – М.: , 2012. – 224 с.

April Kelly. Spaghetti on the Wall: Branding and Networking Methods that Stick. – М.: , 2012. – 216 с.

Gabriel Borges. Positive word-of-mouth: a strategy or an outcome?: Understanding factors and arrangements that motivate consumers to talk about brands. – М.: , 2012. – 60 с.

Erik Brannstrom, Hampus Gunnarsson. Football Sponsorships and Brand Loyalty: Leveraging Brand Equity in European Football. – М.: , 2012. – 80 с.

Rizwan Ahmad, Rabia Ijaz. The Integrated Marketing Communication and Brand Orientation: Analysis of Fast Moving Consumer Goods (FMCG) Industry. – М.: , 2012. – 100 с.

Nouman Ahmed. After Effects of Brand Repositioning: A study to reveal the after effects of brand repositioning: critical study of Skoda Motors. – М.: , 2012. – 88 с.

Kashir Asghar. Branding Pakistan. – М.: , 2012. – 80 с.

John A. Davis. The Olympic Games Effect: How Sports Marketing Builds Strong Brands. – М.: , 2012. – 256 с.

Laurence Vincent. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. – М.: , 2012. – 257 с.

Katja Rumpf. Branding in der Pharmaindustrie: Die Relevanz des Markenaufbaus fur pharmazeutische Produkte (German Edition). – М.: , 2012. – 88 с.

Michael V. Brandes. Naked Guide to Bonds: What You Need to Know--Stripped Down to the Bare Essentials. – М.: , 0. – 0 с.

Ronald A. Brand. Fundamentals of International Business Transactions: Documents. – М.: , 0. – 0 с.

Austin McGhie. BRAND is a four letter word: Positioning and The Real Art of Marketing. – М.: , 2012. – 288 с.

Carolin Wobben. Brand Extensions: Keys to success in international marketing. – М.: , 2012. – 108 с.

Gunnar Klaming. Brands versus Information: The changing role of brands in the age of empowered consumers. – М.: , 2012. – 148 с.

Robin Fisher Roffer, Doris Ober. Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. – М.: , 0. – 0 с.

Stedman Graham. Build Your Own Life Brand!: A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement. – М.: , 0. – 0 с.

Paul Temporal. Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market. – М.: John Wiley and Sons, Ltd, 2001. – 276 с.

J. Gary Taylor, Patricia J. Scharlin. Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand. – М.: , 0. – 0 с.

Lydia Ramsey. Manners That Sell. – М.: Longfellow Press, 2007. – 152 с.

Lois Wyse. Company Manners: How to Behave in the Workplace in the 90s. – М.: , 0. – 0 с.

Scott M. Davis. Brand Asset Management : Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management (Paperback)). – М.: Jossey-Bass, 2002. – 288 с.

David McNally, Karl Speak. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd. – М.: , 0. – 0 с.

Brad VanАuken. Brand Aid. An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. – М.: AMACOM/American Management Association, 2003. – 320 с.

F. Joseph Lepla, Lynn M. Parker, Susan V. Davis. Brand Driven: The Route to Integrated Branding Through Great Leadership. – М.: , 0. – 0 с.

A New Brand of Expertise, How Independent Consultants, Free Agents, and Interim Managers are Transforming the World of Work. – М.: , 0. – 0 с.

Michael Willmott. Citizen Brands : Putting Society at the Heart of Your Business. – М.: , 0. – 0 с.

Andreas Buchholz, Wolfram Wordemann. What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands. – М.: , 0. – 0 с.

Jennifer A. Manner. Spectrum Wars: The Policy and Technology Debate (Artech House Telecommunications Library). – М.: , 0. – 0 с.

Simon P. Washington, Matthew G. Karlaftis, Fred L. Mannering. Statistical and Econometric Methods for Transportation Data Analysis. – М.: , 0. – 0 с.

Mark Blair, Richard Armstrong, Mike Murphy. The 360 Degree Brand in Asia: Creating More Effective Marketing Communications. – М.: , 0. – 0 с.

John Goodchild, Clive Callow. Brands: Visions and Values. – М.: , 0. – 0 с.

Michel Chevalier, Gerald Mazzalovo. Pro Logo : Brands as a Factor of Progress. – М.: , 0. – 0 с.

Ronald A. Brand. Fundamentals of International Business Transactions. – М.: , 0. – 0 с.

John Mole. Mind Your Manners: Managing Business Cultures in the New Global Europe. – М.: Nicholas Brealey Publishing, 2003. – 288 с.

Tom Blackett, Rebecca Robins. Brand Medicine: The Role of Branding in the Pharmaceutical Industry. – М.: , 2001. – 307 с.

Mark Sherrington. Added Value: The Alchemy of Brand-Led Growth. – М.: , 0. – 0 с.

Tsugio Makimoto, David Manners. Digital Nomad. – М.: , 0. – 0 с.

Scott M. Davis, Michael Dunn, David A. Aaker. Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth. – М.: , 0. – 0 с.

Lisa Johnson, Andrea Learned. Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market. – М.: , 0. – 0 с.

Bernd H. Schmitt, Alex Simonson. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. – М.: , 0. – 0 с.

Marc Gobe. Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy. – М.: , 0. – 0 с.

Michael Bayler, David Stoughton, Michael Bayler, David Stoughton. Promiscuous Customers: Invisible Brand. – М.: , 0. – 0 с.

Philip Kotler, Gary Armstrong. Principles of Marketing, Activebook 2.0. – М.: Prentice Hall, 2003. – 672 с.

Mike Moser. United We Brand. – М.: , 0. – 0 с.

Nicholas Ind. Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion [ILLUSTRATED]. – М.: Kogan Page, 2004. – 220 с.

Lynn Parker, F. Joseph Lepla. Integrated Branding: Becoming Brand-Driven Through Company-Wide Action. – М.: , 0. – 0 с.

Merry Baskin, Mark Earls. Brand New Brand Thinking: Brought to Life by 11 Experts Who Do. – М.: , 0. – 0 с.

Duane E. Knapp, Christopher W. Hart. The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company. – М.: , 0. – 0 с.

Kent Wertime. Building Brands and Believers: How to Connect with Consumers Using Archetypes. – М.: , 0. – 0 с.

Don E. Schultz, Beth E. Barnes. Strategic Brand Communication Campaigns. – М.: McGraw-Hill, 1999. – 400 с.

Steve Rivkin, Fraser Sutherland, Jack Trout. The Making of a Name: The Inside Story of the Brands We Buy. – М.: Oxford University Press, 2004. – 288 с.

James R. Gregory. The Best of Branding: Best Practices in Corporate Building. – М.: , 0. – 0 с.

Tim Manners. Cool News About Retail: From Warhol To Wal-mart. – М.: , 0. – 0 с.

Hamish Pringle, William Gordon. Brand Manners: How to Create the Self Confident Organization to Live the Brand. – М.: , 0. – 0 с.

Steve Yastrow. Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience. – М.: , 0. – 0 с.

Agnieszka M. Winkler. Warp Speed Branding: The Impact of Technology on Marketing. – М.: John Wiley and Sons, Ltd, 1999. – 240 с.

Alycia Perry, David Wisnom III. Before the Brand : Creating the Unique DNA of an Enduring Brand Identity. – М.: , 0. – 0 с.

Brian H. Murray. Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena. – М.: , 0. – 0 с.

Paul Temporal, K. C. Lee. Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. – М.: , 0. – 0 с.

Rita Clifton, Esther Maughan. The Future of Brands: Twenty-Five Visions. – М.: , 0. – 0 с.

Chuck Pettis. Technobrands: How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products. – М.: , 0. – 0 с.

Sidney J. Levy, Dennis W. Rook. Brands Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1-Off Series). – М.: , 0. – 0 с.

Jo Alice Hughes. The Art of Building a Brand: CEOs from BBDO Worldwide, Global Fluency, Stanton Crenshaw Communications & More on the Secrets Behind Successful Branding . – М.: Aspatore Books, 2002. – 256 с.

Peter Cheverton. If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant). – М.: , 0. – 0 с.

Aspatore Books Staff, InsideTheMinds.com, Stephen Jones, T. Michael Glenn, Karen Edwards, Michael Linton, Jody Bilney, John Hayes, Richard Rivers, Richard Costello. Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising and Building Successful Brands. – М.: Aspatore Books, 0. – 228 с.

Torsten H. Nilson. Customize the Brand : Make it more desirable and profitable. – М.: , 0. – 0 с.

Edward Vesely. Code to Commerce: High Technology Marketing for Maximum Brand Performance. – М.: , 0. – 0 с.

Philippe Malaval, Christophe Benaroya. Strategy and Management of Industrial Brands: Business to Business Products and Services. – М.: , 0. – 0 с.

Garth Hallberg. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits. – М.: John Wiley and Sons, Ltd, 1995. – 340 с.

Sicco Van Gelder. Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets. – М.: , 0. – 0 с.

Scott Bedbury, Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. – М.: Penguin Books Ltd., 0. – 240 с.

Roger Blackwell, Tina Stephan. Brands That Rock : What Business Leaders Can Learn from the World of Rock and Roll. – М.: , 0. – 0 с.

Rita Clifton, John Simmons, Sameena Ahmad, The Economist. Brands and Branding (The Economist Series). – М.: , 0. – 0 с.

Creating Powerful Brands. – М.: , 0. – 0 с.

Lynn B. Upshaw. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. – М.: , 0. – 0 с.

Arch G. Woodside. Measuring the Effectiveness of Image and Linkage Advertising. – М.: , 0. – 0 с.

Michael Levine. A Branded World: Adventures in Public Relations and the Creation of Superbrands. – М.: Wiley, 2003. – 256 с.

Martin Brighty. Winning E-brand Strategies : Developing your online business profitability. – М.: Spiro Press, 2003. – 240 с.

А.Н. Лебедев-Любимов. Психология в маркетинге. Cool-Brand-стратегия. – М.: Книга по Требованию, 2008. – 200 с.

Corporate Cultures and Global Brands. – М.: World Scientific Publishing Company, 2004. – 270 с.

Revealing the Corporation: Perspectives on Identity, Image, Reputation and Corporate Branding. – М.: , 2003. – 0 с.

Susan Hodgkinson. The Leader's Edge : Using Personal Branding to Drive Performance and Profit. – М.: , 2005. – 0 с.

Norine Dresser. Multicultural Manners : Essential Rules of Etiquette for the 21st Century. – М.: John Wiley and Sons, Ltd, 2005. – 304 с.

H. W. Brands. The Money Men: Capitalism, Democracy, and the Hundred Years' War over the American Dollar (Enterprise). – М.: , 2007. – 224 с.

E. Cabell Brand. If Not Me, Then Who?: How you can help with Poverty, Economic Opportunity, Education, Healthcare, Environment, Racial Justice, and Peace Issues in America. – М.: , 2008. – 152 с.

Ulrich Brand. Global Environmental Regulation: Contested Terrains and the Internationalisation of the State (Routledge Ripe Series in Global Political Economy). – М.: , 2008. – 278 с.

Tim Manners. Relevance: Making Stuff That Matters. – М.: , 2008. – 224 с.

Mikko H. Manner. Human Behavior and the Corporate Social Responsibility of Firm Leaders (Business Issues, Competition and Entrepreneurship). – М.: , 2010. – 62 с.

Robert F. Brands. Robert?s Rules of Innovation. – М.: , 2010. – 212 с.

Ludwig Brand. Fluorescence Spectroscopy,450. – М.: , 2010. – 400 с.

Brands. What America Owes the World. – М.: , 1998. – 352 с.

Brands. What America Owes the World. – М.: , 1998. – 348 с.

L Brand. The Palestinians in the Arab World (Paper). – М.: , 1991. – 286 с.

Hamish Pringle. Brand Manners. – М.: , 2003. – 334 с.

Roberta Brandes Gratz. Cities Back from the Edge. – М.: , 2000. – 376 с.

Stanley Brandes. Skulls to the Living, Bread to the Dead. – М.: , 2006. – 232 с.

Fred L. Mannering. Principles of Highway Engineering and Traffic Analysis. – М.: , 1990. – 272 с.

Michael V. Brandes. Naked Guide to Bonds. – М.: , 2012. – 256 с.

Hal Brands. Latin America?s Cold War. – М.: , 2010. – 326 с.

H W Brands. The Money Man – Capitalism, Democracy and the Hundred Years? War over the American Dollar. – М.: , 2007. – 224 с.

G MANNERS. Manners Regional ?development? In Britain. – М.: , 1972. – 448 с.

Hw Brands. Money Men – Capitalism, Democracy and the Hundred Years? War Over the American Dollar. – М.: , 2006. – 224 с.

Lieve Van den Brande. Flexible and Distance Learning. – М.: , 1992. – 288 с.

Fred L. Mannering. Principles of Highway Engineering and Traffic Analysis. – М.: , 2004. – 384 с.

Brand. Doctors and the State. – М.: , 1965. – 0 с.

Hamish Pringle. Brand Manners. – М.: , 2001. – 334 с.

Manners. Changing World Market. – М.: , 1971. – 0 с.

Fred L. Mannering. Principles of Highway Engineering and Traffic Analysis. – М.: , 1997. – 352 с.

Michael V. Brandes. Naked Guide to Bonds. – М.: , 2003. – 256 с.

Laurie A Brand. Jordans Inter–Arab Relations – Political Economy of Alliance Making (Paper). – М.: , 1995. – 362 с.

BRAND. Brand: ?intending? & Acting – Toward A Naturalized Action Theory. – М.: , 1984. – 0 с.

"B", John T. Brand. Notes on Office Trading: A Business-like Approach to Trading in Active Stocks, ca. 1912. – М.: , 2011. – 164 с.

Stefan Brands. Rethinking Public Key Infrastructures & Digital Certificates – Building in Privacy. – М.: , 2000. – 340 с.

Roberta Brandes Gratz. Cities Back from the Edge. – М.: , 1998. – 384 с.

Karen Mannering. Make Confident Decisions A Teach Yourself Guide (Teach Yourself: General Reference). – М.: , 2012. – 288 с.

James Ashun Mensah Brandful. Genotypic and Phenotypic HIV Type1 in Parts of Ghana and ART. – М.: LAP Lambert Academic Publishing, 2012. – 272 с.

Edwin Brands. Place Based Monitoring in Environmental Protection. – М.: LAP Lambert Academic Publishing, 2009. – 244 с.

Manuel Bea Martinez and Rhys Manners. Toward Wetland Sustainability in Spain. – М.: LAP Lambert Academic Publishing, 2013. – 100 с.

Travis Manners. The Struggle for Resources in Local Seventh-day Adventist Churches. – М.: LAP Lambert Academic Publishing, 2013. – 152 с.

Michael Brand. The Mathematics of Justice. – М.: LAP Lambert Academic Publishing, 2010. – 84 с.

Ayca Can Kirgiz. City Branding Based on Marketing Aesthetics. – М.: LAP Lambert Academic Publishing, 2013. – 124 с.

Justin Beneke,Inge Lok and Kate Mallett. Perceived risks associated with premium private label brands. – М.: LAP Lambert Academic Publishing, 2010. – 60 с.

Henk Brand. Trade Liberalisation. – М.: LAP Lambert Academic Publishing, 2010. – 72 с.

Jessica van den Brand. Tino Sehgal. – М.: LAP Lambert Academic Publishing, 2015. – 56 с.

Russell Brand. Revolution. – М.: Century, 2015. – 384 с.

Moshe Brand. Mechanical Interaction Between Stent and Arterial Wall. – М.: , 2015. – 252 с.

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