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Лучшие результаты

  1. Fahima Siddiqua and Mohammad Mofizur Rahman Jahangir. Brand Extensions of Fast Moving Consumer Goods. – М.: LAP Lambert Academic Publishing, 2011. – 120 с.

Дополнительные результаты

  1. Matt Haig. Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. – М.: Kogan Page, 2003. – 310 с.
  2. David A. Aaker. Managing Brand Equity. – М.: Free Press, 2003. – 300 с.
  3. Mark Kendall, Jason McNerlin. Product Recall, Liability and Insurance: A Global Guide. – М.: , 2012. – 380 с.
  4. Sandra Meister. Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer. – М.: , 2012. – 316 с.
  5. Jessica Tina Zimmermann. Sport Sponsorship in B2B Organisations: A survey of strategies and consumer perception. – М.: , 2012. – 100 с.
  6. Mikael Forsberg, Sara-Maria Lofvenberg. Socially Desirable Fast Moving Consumer Goods: - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing. – М.: , 2012. – 56 с.
  7. Rizwan Ahmad, Rabia Ijaz. The Integrated Marketing Communication and Brand Orientation: Analysis of Fast Moving Consumer Goods (FMCG) Industry. – М.: , 2012. – 100 с.
  8. John A. Davis. The Olympic Games Effect: How Sports Marketing Builds Strong Brands. – М.: , 2012. – 256 с.
  9. Richard A. Westin. International Taxation of Electronic Commerce. – М.: , 0. – 0 с.
  10. Carolin Wobben. Brand Extensions: Keys to success in international marketing. – М.: , 2012. – 108 с.
  11. Laurie Bassi Lawrence Costello. Good Company: Business Success in the Worthiness Era. – М.: , 2012. – 460 с.
  12. Lendol Calder. Financing the American Dream: A Cultural History of Consumer Credit. – М.: , 0. – 0 с.
  13. Mary Neth. Preserving the Family Farm: Women, Community, and the Foundations of Agribusiness in the Midwest, 1900-1940 (Revisiting Rural America). – М.: , 0. – 0 с.
  14. Richard Hellie. The Economy and Material Culture of Russia, 1600-1725. – М.: , 0. – 0 с.
  15. Anthony David. The Patron: A Life of Salman Schocken, 1887-1958. – М.: , 0. – 0 с.
  16. Gordon McKibben. Cutting Edge: Gillette's Journey to Global Leadership. – М.: , 0. – 0 с.
  17. Torry D. Dickinson, Robert K. Schaeffer. Fast Forward. – М.: , 0. – 0 с.
  18. Donald N. Sull. Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. – М.: Harvard Business School Press, 2003. – 204 с.
  19. Darcy Gerbarg. The Economics, Technology and Content of Digital TV (Economics of Science, Technology, and Innovation, Vol 15). – М.: , 0. – 0 с.
  20. Steven D. Silver. Consuming Knowledge: Studying Knowledge Use in Leisure and Work. – М.: , 0. – 0 с.
  21. Carliss Y. Baldwin, Kim B. Clark. Design Rules, Vol. 1: The Power of Modularity. – М.: , 0. – 0 с.
  22. Jan Kmenta. Elements of Econometrics. – М.: University of Michigan Press, 1997. – 800 с.
  23. Robert A. Brady, Douglas Dowd. Business as a System of Power. – М.: , 0. – 0 с.
  24. Gary C. Hufbauer, Erika Wada, Tony Warren. The Benefits of Price Convergence: Speculative Calculations (Policy Analyses in International Economics). – М.: , 0. – 0 с.
  25. Jonathan Y. Okamura. Imagining the Filipino American Diaspora : Transnational Relations, Identities, and Communities (Asian Americans: Reconceptualizing Culture, History, Politics). – М.: , 0. – 0 с.
  26. Lisa Tiersten. Marianne in the Market: Envisioning Consumer Society in Fin-de-Siecle. – М.: , 0. – 0 с.
  27. John Brooks. Once in Golconda: A True Drama of Wall Street 1920-1938 (Wiley Investment Classics). – М.: Wiley, 1999. – 320 с.
  28. Lizabeth Cohen. A Consumers' Republic: The Politics of Mass Consumption in Postwar America. – М.: , 0. – 0 с.
  29. Daniel Thomas Cook. The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer. – М.: , 0. – 0 с.
  30. Corey Sandler. Secrets of the Savvy Consumer. – М.: , 0. – 0 с.
  31. Bob Lowson, Russell King, Alan Hunter. Quick Response: Managing the Supply Chain to Meet Consumer Demand. – М.: , 0. – 0 с.
  32. Benjamin Orlove. The Allure of the Foreign: Imported Goods in Postcolonial Latin America (Linking Levels of Analysis). – М.: , 0. – 0 с.
  33. Ron Ricci, John Volkmann. Momentum: How Companies Become Unstoppable Market Forces. – М.: , 0. – 0 с.
  34. Brian H. Murray. Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena. – М.: , 0. – 0 с.
  35. Winslow Johnson, Winslow "Bud" Johnson. Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns. – М.: , 0. – 0 с.
  36. Clare Dowdy. Beyond Logos: New Definitions of Corporate Identity (Graphic Design). – М.: , 0. – 0 с.
  37. Roger Blackwell, Tina Stephan. Brands That Rock : What Business Leaders Can Learn from the World of Rock and Roll. – М.: , 0. – 0 с.
  38. Ron Kohavi, Foster Provost. Applications of Data Mining to Electronic Commerce. – М.: , 2001. – 156 с.
  39. Francis Botto. Dictionary of e-Business : A Definitive Guide to Technology and Business Terms. – М.: , 0. – 0 с.
  40. Stuart Barnes. Mbusiness: The Strategic Implications of Mobile Communications. – М.: , 0. – 0 с.
  41. Humphrey McQueen. The Essence of Capitalism : The Origins of Our Future. – М.: , 2003. – 0 с.
  42. Joseph Amedeo. Birth of a Salesman. – М.: , 2004. – 0 с.
  43. Stuart Avery Gold. Ping: A Frog in Search of a New Pond. – М.: , 2005. – 0 с.
  44. Marina Moskowitz. Standard of Living : The Measure of the Middle Class in Modern America. – М.: , 2004. – 0 с.
  45. Martin Raymond. Tomorrow People: Future Consumers and How to Read Them. – М.: , 2003. – 0 с.
  46. Cynthia D. Scott, Dennis T. Jaffe. Managing Personal Change: Moving Through Personal Transition. – М.: Crisp Learning, 2004. – 96 с.
  47. What Has Happened To The Quality Of Life In The Advanced Industrialized Nations? (In Association With the Levy Economics Institute). – М.: , 2004. – 0 с.
  48. A. Fuat Firat. Consuming People: From Political Economy to Theaters of Consumption (Routledge Studies in Consumer Research). – М.: , 2003. – 0 с.
  49. Tom Doctoroff. Billions: Selling to the New Chinese Consumer. – М.: , 2007. – 240 с.
  50. Martyn Sloman. The Changing World of the Trainer: Emerging Good Practice (The Hr Series). – М.: , 2007. – 304 с.
  51. The Selling of 9/11: How a National Tragedy Became a Commodity. – М.: , 2005. – 296 с.
  52. Sarah McCartney. The Fake Factor: Why We Love Brands but Buy Fakes. – М.: , 2006. – 224 с.
  53. Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher. Concept Research in Food Product Design and Development. – М.: , 2005. – 612 с.
  54. Bill Schley, Carl Nichols Jr. Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea. – М.: , 2005. – 256 с.
  55. Raghee Horner. Thirty Days of FOREX Trading: Trades, Tactics, and Techniques (Wiley Trading). – М.: , 2006. – 264 с.
  56. Michael J. Silverstein, John Butman. Treasure Hunt: Inside the Mind of the New Consumer. – М.: , 2006. – 272 с.
  57. Michael J. Silverstein and Neil Fiske. Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them. – М.: Portfolio Hardcover, 2004. – 320 с.
  58. Henrik Anderson and Thomas Ritter. Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership. – М.: John Wiley and Sons, Ltd, 2008. – 294 с.
  59. Kristijan Petkoski. Brand Portfolio Strategy: The Interactive Effect of Perceived Fit, BrandPortfolio Strategy, and Differentiation on BrandExtension Evaluations. – М.: , 2008. – 68 с.
  60. Stefan H. Worm. Ingredient Branding as a Brand Building Instrument: How Ingredient Brands Gain from Co-Branded Extensions. – М.: , 2008. – 120 с.
  61. Lesley Lawson. Side Effects: The Story of AIDS in South Africa. – М.: , 2009. – 352 с.
  62. Peter D. Schiff. The Little Book of Bull Moves in Bear Markets. – М.: John Wiley and Sons, Ltd, 2009. – 300 с.
  63. Peter D. Schiff. The Little Book of Bull Moves, Updated and Expanded. – М.: , 2010. – 320 с.
  64. L.J. Zilberberg. Elsevier's Dictionary of Containers and Dangerous Goods. – М.: , 2010. – 604 с.
  65. V.N. Shah. Aging and Life Extension of Major Light Water Reactor Components. – М.: , 2010. – 0 с.
  66. Michele Jaffe. The Story of O – Prostitutes & Other Good–for Nothings in the Renaissance (Paper). – М.: , 1999. – 208 с.
  67. Michele Jaffe. The Story of O – Prostitutes & Other Good–for– Nothings in the Renaissance. – М.: , 1999. – 208 с.
  68. Patricia Sowell Harris. None of Us is As Good As All of Us. – М.: , 2009. – 192 с.
  69. Simon Partner. Assembled in Japan – Electrical Goods & the Making of the Japanese Consumer (Paper). – М.: , 2000. – 320 с.
  70. Matthew Desmond. Understanding Media – The Extensions of Man. – М.: , 2007. – 368 с.
  71. G McCracken. Culture & Consumption – New Approaches to the Symbolic Character of Consumer Goods & Activities. – М.: , 1988. – 190 с.
  72. Jd Bernal. Extension of Man – A History of Physics Before the Quantum. – М.: , 1972. – 318 с.
  73. Zheng Sophia Tang. Electronic Consumer Contracts in the Conflict of Laws. – М.: , 2011. – 348 с.
  74. K Walker. An Extension of Casson?s Invariant (Paper). – М.: , 1992. – 0 с.
  75. Jonathan Walford. Sixties Fashion: From Less is More to Youthquake. – М.: Thames and Hudson Limited, 2013. – 208 с.
  76. Tom Page. Sustainability in the Design of Electronic Consumer-Based Products. – М.: LAP Lambert Academic Publishing, 2012. – 60 с.
  77. Nagham El-Berishy. An Advanced Production Planning and Scheduling System. – М.: LAP Lambert Academic Publishing, 2011. – 116 с.
  78. Palash Dey and Richi Prasad Sharma. Behavior of Axially Moving Nanobeams With Transverse Oscillation. – М.: LAP Lambert Academic Publishing, 2012. – 60 с.
  79. Nattapong Kongprasert. A Methodology for the Integrated Design of Customer Goods. – М.: LAP Lambert Academic Publishing, 2012. – 176 с.
  80. Mateus Ponchio. The Influence of Materialism on Consumption Indebtedness. – М.: LAP Lambert Academic Publishing, 2009. – 144 с.
  81. Adewale Kayode Ogunyemi. Food poisoning and infection: Bacteria contamination of cooked rice. – М.: LAP Lambert Academic Publishing, 2011. – 68 с.
  82. Farah Alam,Masood Sadiq Butt and Hafiz Ansar Rasul Suleria. Effect of Irradiation on the Storage Stability of Whole Wheat Flour. – М.: LAP Lambert Academic Publishing, 2012. – 140 с.
  83. Eiman Negm,Passent Tantawi and Farid El-Sahn. Hedonic, Rational, & Influential Factors on Adoption Intentions. – М.: LAP Lambert Academic Publishing, 2013. – 188 с.
  84. Irma Shyle and Vjollca Hysi. Brand equity dimensions of mobile phone to Albanian consumers. – М.: LAP Lambert Academic Publishing, 2015. – 96 с.
  85. Leslie Gauthier. Olfactory Profile Development for Low Incomes in China & India. – М.: LAP Lambert Academic Publishing, 2013. – 68 с.
  86. Ronak Gokani,Naisarg Pujara and Ramesh Parmar. Formulation and Evaluation of Fast Dissolving Oral Film. – М.: LAP Lambert Academic Publishing, 2014. – 136 с.
  87. Ravi Varma,M. Kranthi Kumar Reddy and A. Koushik Reddy. Design of Tramadol HCl Fast Dissolving Tablets using DBP. – М.: LAP Lambert Academic Publishing, 2014. – 56 с.
  88. David Brink. Procyclic Galois Extensions of Algebraic Number Fields. – М.: LAP Lambert Academic Publishing, 2010. – 96 с.
  89. Layla Saaddullah and Alyas Barakat. An extension of semi-open sets with applications on spaces, functions. – М.: LAP Lambert Academic Publishing, 2012. – 176 с.
  90. Monica Brasted. The Values of the Consumer Culture. – М.: LAP Lambert Academic Publishing, 2009. – 232 с.
  91. Md. Fazley Elahi Chowdhury. Consumer Acceptance of online Stores' in Bricks and Clicks e-commerce. – М.: LAP Lambert Academic Publishing, 2012. – 164 с.
  92. Manish Dhote. Introduction to Cloud Computing Performance Testing. – М.: LAP Lambert Academic Publishing, 2012. – 56 с.
  93. Lisa Stenberg and Jerry Koskela. Time to re-think?. – М.: LAP Lambert Academic Publishing, 2011. – 96 с.
  94. Ian McCarthy. Theory and Applications of Consumer Search Models. – М.: LAP Lambert Academic Publishing, 2010. – 132 с.
  95. Mangala K.P. and Chengappa P.G. Impact of Food retail chains on Producers, Consumers and Retailers. – М.: LAP Lambert Academic Publishing, 2012. – 92 с.
  96. Mokgadi Wylland Manamela. Determinants of Household Expenditure on Consumer Goods -South Africa. – М.: LAP Lambert Academic Publishing, 2011. – 84 с.
  97. Rekha Attri. Customer Based Brand Equity of Oil Marketing Companies in India. – М.: LAP Lambert Academic Publishing, 2012. – 304 с.
  98. Pradeep Kumar and Poorna Chandra Prasad. CRM Practices in Indian Telecommunications. – М.: LAP Lambert Academic Publishing, 2013. – 220 с.
  99. Yohanes Kisto Lestanto. Private Label (Consumer Goods) towards Customer Loyalty. – М.: LAP Lambert Academic Publishing, 2014. – 148 с.
  100. Fahima Siddiqua and Mohammad Mofizur Rahman Jahangir. Brand Extensions of Fast Moving Consumer Goods. – М.: LAP Lambert Academic Publishing, 2011. – 120 с.
  101. Anil Pruthviraj Dongre. Impact of globalization on Fast Moving Consumer Goods Industries. – М.: LAP Lambert Academic Publishing, 2012. – 388 с.
  102. Mohan Kumar T. P. and B. Shivaraj. Market Segmentation and Targeting for Fast Moving Consumer Goods. – М.: LAP Lambert Academic Publishing, 2012. – 204 с.
  103. Efthimia M. Papadopoulou. An Analysis of Customer Loyalty to Branded Farm Milk. – М.: LAP Lambert Academic Publishing, 2012. – 196 с.
  104. Abinel Mahaso. Demand forecasting and management practices. – М.: LAP Lambert Academic Publishing, 2012. – 104 с.
  105. Shahzad Khan. The Role of Branding in Consumer's Buying Decision. – М.: LAP Lambert Academic Publishing, 2011. – 88 с.
  106. Naveed Ahmad,M. Shoukat Malik and Muhammad Sulaman Tariq. Service Brand Credibility and Consumer Loyalty. – М.: LAP Lambert Academic Publishing, 2014. – 96 с.
  107. Branka Novcic. Strategic concept of brand building. – М.: LAP Lambert Academic Publishing, 2012. – 88 с.
  108. Gisli Thorsteinsson and Tom Page. Innovative Packaging Design for Fast Moving Consumer Goods. – М.: LAP Lambert Academic Publishing, 2010. – 64 с.
  109. Rajamanoharane Swaminathan. A Study On The Consumer Behaviour In Rural Market On Toilet Soaps. – М.: LAP Lambert Academic Publishing, 2012. – 168 с.
  110. Christina Mehnert. Brand Extension. – М.: LAP Lambert Academic Publishing, 2013. – 144 с.
  111. Mohib Ullah Durrani,MUHAMMAD TARIQ and Syed Abid Hussain. Brand Extensions in Pakistan. – М.: LAP Lambert Academic Publishing, 2010. – 124 с.
  112. Rowena Tan Chu Jie,Olivia Lee Hup Kee and Shawn Ho Zhi-Wei. MCDONALD'S BRAND EXTENSION INTO MCCAFE. – М.: LAP Lambert Academic Publishing, 2010. – 56 с.
  113. Dominik Prinz. Cause Branding. – М.: LAP Lambert Academic Publishing, 2011. – 80 с.
  114. Tom Page and Gisli Thorsteinsson. Brand Innovation in FMCG. – М.: LAP Lambert Academic Publishing, 2011. – 64 с.
  115. Vinod Kalia. Determinants of Effective Distribution Channels in India. – М.: LAP Lambert Academic Publishing, 2011. – 80 с.
  116. Dhananjay Bapat. Brand Extensions in Indian Context. – М.: LAP Lambert Academic Publishing, 2012. – 192 с.
  117. Marcelo Royo-Vela and Eileen Voss. Downward price-based brand line extensions in the luxury goods market. – М.: LAP Lambert Academic Publishing, 2012. – 60 с.
  118. Hanan Rafique. Brandization - Through Brand Extensions. – М.: LAP Lambert Academic Publishing, 2012. – 92 с.
  119. Sarwat Afzal. Factors Influencing Successful Brand Extension. – М.: LAP Lambert Academic Publishing, 2012. – 76 с.
  120. Saud Ilahi. Impact of Advertising on Consumers. – М.: LAP Lambert Academic Publishing, 2013. – 72 с.
  121. Jennifer Garcia. Country of Origin Effect and Reputation of Spanish Brands. – М.: LAP Lambert Academic Publishing, 2013. – 156 с.
  122. Bryan Andrean Putra. Effects Of Counterfeits On The Image Of Luxury Brands. – М.: LAP Lambert Academic Publishing, 2014. – 124 с.
  123. Stephanus Lukmanto and Alain Yoga Wijaya Sutanto. ANALYSIS ON THE BRAND AWARENESS OF HINO DUTRO. – М.: LAP Lambert Academic Publishing, 2010. – 80 с.
  124. Jaywant Singh. Loyalty to Product Variants. – М.: LAP Lambert Academic Publishing, 2010. – 244 с.
  125. Yonas Ashagrie. Factors Affecting Consumer Decision Behavior. – М.: LAP Lambert Academic Publishing, 2012. – 88 с.
  126. Selim Ahmed and Emilia Rosemera Uzir. Measuring Consumer-Based Brand Equity. – М.: LAP Lambert Academic Publishing, 2010. – 124 с.
  127. Gisli Thorsteinsson and Tom Page. Innovation and Marketing of Fast Moving Consumer Goods. – М.: LAP Lambert Academic Publishing, 2010. – 64 с.
  128. Jayakrishna Mandalapu and M J Akhil. Effects of Advertising on Consumers In India. – М.: LAP Lambert Academic Publishing, 2011. – 252 с.
  129. Iveta Endzina and Lidija Luneva. Development of National Brand. – М.: LAP Lambert Academic Publishing, 2011. – 60 с.
  130. Shereen Rimmell. The consumer-brand relationship amongst low-income consumers. – М.: LAP Lambert Academic Publishing, 2011. – 208 с.
  131. Francesca Boglione. BRAND EXTENSION EFFECT ON PARENT BRAND: EVIDENCE FROM A LUXURY CONTEXT. – М.: LAP Lambert Academic Publishing, 2011. – 152 с.
  132. Amber Osman and Muhammad Imtiaz Subhani. A Journey from Brand Awareness to Consumer/Brand Loyalty. – М.: LAP Lambert Academic Publishing, 2012. – 76 с.
  133. Yen Wan Li. E-Brand Extensions. – М.: LAP Lambert Academic Publishing, 2012. – 432 с.
  134. Teck Ming Tan,Ismail Hishamuddin and Rasiah Devinaga. Malaysian Fast Food Brand Equity. – М.: LAP Lambert Academic Publishing, 2012. – 268 с.
  135. Mikael Forsberg and Sara-Maria Lofvenberg. Socially Desirable Fast Moving Consumer Goods. – М.: LAP Lambert Academic Publishing, 2012. – 56 с.
  136. JESUS CANDUELA. Forecasting in Fast Moving Consumer Goods Organisations. – М.: LAP Lambert Academic Publishing, 2009. – 264 с.
  137. Sunil Kumar Yadav. Marketing strategy of HUL food product's for Customer. – М.: LAP Lambert Academic Publishing, 2013. – 112 с.
  138. Franklin John,S. Senith and Jino Ramson. Influence of Branding on Diet of Human Beings. – М.: LAP Lambert Academic Publishing, 2014. – 128 с.
  139. Norena Dajko. Preferences of Korca's Consumers for Imported and Domestic Products. – М.: LAP Lambert Academic Publishing, 2013. – 96 с.
  140. Sultan Kayg?n Sel. Integration of Ergonomics Knowledge into Consumer Electronics Design. – М.: LAP Lambert Academic Publishing, 2011. – 120 с.

Лучшие результаты

Ничего не найдено

Дополнительные результаты

  1. Наука человековедения. интервью с Д. Уолтоном, профессором London Metropolitan University, экспертом CIPD. Chartered Institute of Personnel and Development, автором программы Master of Arts in Human Resource Strategies. И. Смирнова, "Кадровый менеджмент", № 5, июль-август 2007.
  2. Партнерство вместо подчинения. интервью с Дезо Хорватом, деканом Schulich School of Business. Р. Крецул, "Кадровый менеджмент", № 1, февраль 2006.
  3. Предпринимательство в стиле Fast-food. интервью с С.В. Маковым, индивидуальным предпринимателем, владелцем сети блинных тоннаров в Москве. М.Д. Бояринцева, "Предприниматель без образования юридического лица. ПБОЮЛ", № 5, май 2005.
  4. Fast суд. А. Кравцов, "Банковское обозрение", N 11, ноябрь 2012 г.
  5. Медицинская информатика в Web of Science: доля России в мировом публикационном потоке. Н.Г. Куракова, Л.А. Цветкова, "Врач и информационные технологии", № 4, июль-август 2012.
  6. Эксперт - это человек, который совершил много ошибок, извлек уроки и получил большой опыт. интервью с Р. ван Вагенингеном, генеральным директором Linxtelecom в России и В. Паулем, руководителем отдела Office moves немецко-французской компании AGS/Froesch. К. Балакин, "Управление персоналом", N 16, август 2010 г.
  7. Back side of the moon, или темная сторона поведения персонала. интервью с Н. Русаковой, директором по персоналу ОАО "Хлебпром", А. Сукачёвым, директором "Торговой компании АС", Н. Харитоновой, руководителем службы персонала тверской компании ЗАО "ДКС". А. Колесникова, Т. Тюрина, С.  Машарипов, "Управление персоналом", N 16, август 2010 г.
  8. Fast close - кто быстрее?. Я. Вершинин, "Расчет", N 7, июль 2010 г.
  9. Использование Bill of Exchange в аккредитивной форме расчетов. Н.В. Букина, "Международные банковские операции", № 6, ноябрь-декабрь 2009.
  10. Простор для долгосрочных инвестиций. интервью с А. Колошенко, председателем правления Экстробанка. Santander Consumer Bank. "БДМ. Банки и деловой мир", № 3, март 2008.

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Ирина
Позвольте поздравить Вас с наступающим Новым годом, поблагодарить за хорошую, оперативную работу. Мне очень понравились консультации последнего специалиста. Хотела бы сделать еще несколько заказов